John Wiley & Sons Innovation and Export Cover The concepts of innovation and export are traditionally considered in isolation, both within compani.. Product #: 978-1-78630-620-3 Regular price: $142.06 $142.06 Auf Lager

Innovation and Export

The Joint Challenge of the Small Company

Enjolras, Manon

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1. Auflage Januar 2022
192 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-78630-620-3
John Wiley & Sons

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The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.