John Wiley & Sons Step into the Metaverse Cover An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive I.. Product #: 978-1-119-88757-7 Regular price: $25.14 $25.14 Auf Lager

Step into the Metaverse

How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy

Rijmenam, Mark van

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1. Auflage Mai 2022
256 Seiten, Softcover
Sachbuch

ISBN: 978-1-119-88757-7
John Wiley & Sons

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An incisive glimpse into the future of the internet

In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet.

In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers:
* Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives.
* Explorations of the enormous--and largely untapped--potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate.
* Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law.

A fascinating read you won't be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

About the Author ix

Foreword x

Preface xii

2032 xiv

Introduction xxiii

Chapter 1: The Future Is Immersive 1

From Web 1.0 to Web 3.0 1

From AR to VR to XR 8

What Can the Metaverse Become? 12

Six Characteristics of the Metaverse 17

Interoperability 18

Decentralization 20

Persistency 22

Spatiality 24

Community-Driven 25

Self-Sovereignty 26

An Open Metaverse Means Freedom 30

An Endless Blue Ocean 31

Chapter 2: Creating an Open Metaverse 35

Open vs. Closed 35

The Hybrid Web 41

An Open Economic System 44

Chapter 3: Be Who You Want to Be 47

The Rise of the Avatars 47

Digital Fashion 55

iCommerce 62

A Cambrian Explosion of Identity 65

Chapter 4: Be Where You Want to Be 67

Virtual Worlds 67

Gaming in the Metaverse 74

Sports in the Metaverse 77

Media and Entertainment in the Metaverse 80

Education in the Metaverse 83

Power to the Creators 86

Chapter 5: Unbounded Creativity for Brands 89

Beyond flash 89

The Power of an Immersive Community 92

Endless New Touchpoints 94

Continuous and Real-Time Insights 95

Increased Sustainability 96

Virtual World Considerations 97

The Era of Experience Marketing 98

Creativity, Community, and Co-Creation 102

Chapter 6: Exponential Enterprise Connectivity 107

A Changing World 107

The Future of Immersive Work 110

The Metaverse Job Market 114

How to Get Started 117

Digital Twins 117

The Role of Governments 125

Chapter 7: The Creator Economy 129

A Vibrant Metaverse Economy 129

Why Tokens Matter 133

Challenges of NFTs 138

Digital Real Estate 143

Economic Mechanisms 146

From DeFi to MetaFi 150

Chapter 8: Digitalism in the Metaverse 155

Technology Is Neutral 155

Dangers of the Metaverse 156

The Datafication of Everything 157

Privacy Is an Illusion 158

Abuse, Harassment, and Illegal Content 159

Imposter Avatars 160

Data Security 161

Increased Inequality 162

Bad Bots Controlling the Web 162

Increased Polarization 163

Biased AI 164

Health Issues 165

Verification, Education, and Regulation 165

Verification 166

Education 168

Regulation 169

Surveillance or Empowerment 171

Chapter 9: The Future of the Metaverse 175

BCI: The Future of Immersive Experiences 175

A Renaissance of Art, Creativity, and Innovation 178

Epilogue 183

Acknowledgments 186

References 189

Index 215
"In Step into the Metaverse, Mark van Rijmenam takes a comprehensive view of the converging forces that will fuse and someday become a future paradigm for human growth, prosperity and existence. That is, unless we f* it up."
-John Gaeta, Creator, Inventor, Executive

"Van Rijmenam provides an extensive exploration of the metaverse. He surfaces timely questions of ethics and sovereignty. At this moment, while our next digital reality is still being constructed, this discussion is critical."
-Tiffany Xingyu Wang, President & Co-Founder, Oasis Consortium

"A comprehensive tour of vital contemporary metaverse discussions!"
-Neil Trevett, President, The Khronos Group

"Dr. Mark van Rijmenam does a masterful job sharing a promising vision of the nascent metaverse while also being pragmatic about the challenges and gaps in existing solutions."
-Alec Lazarescu, Founder, VerseTech Metaverse

"The next chapter of human existence is being formed right now, and as you Step into the Metaverse you'll fully understand the power of the convergence of technology, consumer trends, brands and reinvention of personal self-expression"
-Justin W. Hochberg, CEO & Founder, Virtual Brand Group

"Mark has created a comprehensive introduction covering the history, the current state and a look into the future of the metaverse. This book is a fantastic dive straight down the rabbit hole whilst wearing a jet pack, and you'll come out the other side fully able to work out what it means for you, and your company or organisation."
-Paul Hamilton - Ogilvy Managing Director Growth & Innovation and Founder of metaverse design agency vTogether

"I've been obsessed with the Metaverse since I first read Snow Crash many years ago. I've written thousands of words on the Metaverse, work in the industry, built VR experiences, and write a weekly newsletter covering the topic.... and yet I learned so much from Mark's book. There were still whole aspects of the Metaverse I hadn't considered. Even if you think you're educated on the topic, pick up the book. You'll come away from it filled with new things to research and explore, new connections you hadn't made in your mind yet."
-Daniel Sisson, Writer, consultant, and XR developer

"Van Rijmenam provides an extremely thorough explanation of the many facets of the metaverse. If you're just starting to learn about the concept or you are already well-versed in some of its pieces but want to see the 10,000-foot gestalt, this book will be illuminating."
-Rabindra Ratan, Associate Professor and researcher of metaverse technologies (i.e., avatars, online games, VR) since 2005

"A comprehensive and candid coverage of the opportunities and challenges posed by the metaverse and Web 3. A must read for entrepreneurs and business leaders."
-Avinash Kaushik, Founder & CEO, Waka Metaverse Suite

"Step into the Metaverse is a timely book as Web3 unfolds into a third dimension that promises new ways to interact, collaborate, and engage with other individuals, products, services, entertainment and more."
-Raghu Bala, CEO, NetObjex


"[Mark van Rijmenam's] illuminating book on the beginnings of the metaverse is a light in the darkness for the curious and the bold."
--Matthew Brewbaker, CEO, VEU Inc., Enterverse

"Van Rijmenam takes us on a journey through the state of the art in the metaverse, exploring both the myriad opportunities presented by this evolution of cyberspace, as well as threats to its potential, including a lack of standardisation and regulation. This nuanced exploration of the fledgling industry is a must-read for anyone interested in the space, demonstrating The Digital Speaker's deep knowledge as one of its first inhabitants."
--Sam Johnston, investor and CEO, Acumino
Mark van Rijmenam, PhD, is The Digital Speaker. He is a future tech strategist who thinks about how emerging technologies change organisations, society and the metaverse. Van Rijmenam is an international keynote speaker, 4x author and entrepreneur.