Charles Schwab
How One Company Beat Wall Street and Reinvented the Brokerage Industry
1. Auflage April 2005
336 Seiten, Softcover
Wiley & Sons Ltd
Schwab's revolutionary approach to success in the face of
adversity
Since its founding in 1973, Schwab has led the full-brokerage
market by stressing customer service. Today, Schwab has established
itself as a company with a unique identity: old-fashioned integrity
meets technology-empowered financial services. Charles Schwab tells
the compelling story of this organization's uncanny ability to
reinvent itself around an unchanging set of core values. This book
is organized into five sections, each representing a critical
juncture for the company when it was forced to reinvent itself or
be consumed. Along the way, Kador highlights Schwab's immutable
laws, direct from the Chairman and CEO: 1) Create a cause, not a
business; 2) the corporate vision is only as good as the values of
its culture; 3) welcome upheaval. In the whirlwind economic
environment we currently face, Charles Schwab provides readers with
valuable lessons on how businesses can survive and thrive in any
situation.
PART ONE: LEVELING THE PLAYING FIELD.
Chapter 1. May Day.
Chapter 2. Opening Investment.
Chapter 3. Building the Brand.
Chapter 4. Innovation.
Chapter 5. Branchland.
Chapter 6. Advice and Advisors.
PART TWO: PROFILES IN CRISIS.
Chapter 7. Forsaken IPO.
Chapter 8. Birthright.
Chapter 9. Market Crash.
Chapter 10. Margin Call.
Chapter 11. Earthquake.
Chapter 12. OneSource.
Chapter 13. Heart Attack.
Chapter 14. eSchwab.
PART THREE: CUSTODIAN OF UNEASY DREAMS.
Chapter 15. Balance of Power.
Chapter 16. Schwab Mythology.
Chapter 17. Unfinished Business.
Epilogue Schwab Account.
Appendix 1: Charles Schwab & Co. Timeline.
Appendix 2: Charles R. Schwab's Employment Agreement.
Source Notes.
Bibliography.
Index.
