John Wiley & Sons Creating Successful e-Learning Cover The ADDIE (analysis, design, development, implementation, and evaluation) process remains the domina.. Product #: 978-0-7879-8300-0 Regular price: $41.96 $41.96 Auf Lager

Creating Successful e-Learning

A Rapid System For Getting It Right First Time, Every Time

Allen, Michael W.

Cover

1. Auflage Juni 2006
220 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-0-7879-8300-0
John Wiley & Sons

Kurzbeschreibung

The ADDIE (analysis, design, development, implementation, and evaluation) process remains the dominant instructional model. Yet, it is not the optimal process for the design of e-learning. It neither takes advantage of the technology underlying e-learning nor produces the kind of creative and effective learning experiences we need. What is the alternative? Rapid Prototyping: the method now employed by most experienced designers. In this book, one of six in Michael Allen's Online Learning Library, Allen shows how rapid prototyping methodology--using successive cycles of analysis/evaluation, design, and development--can bring tremendous cost, efficiency and creative benefits to e-learning.

Praise for Michael Allen's e-Learning Library

This is the first volume of six in Michael Allen's e-Learning Library a comprehensive collection of proven techniques for creating e-learning applications that achieve targeted behavioral outcomes through meaningful, memorable, and motivational learning experiences. This book walks readers through the revolutionary processes of rapid prototyping and iterative design as a means of sorting the conflicting and hidden agendas of organizations, winning essential support, and generating creative learning solutions.

"Too many learners have been frustrated and too many careers have been derailed from poorly designed, ineffective e-learning. Michael Allen is finally sharing his 'secret sauce' with the world. The Savvy Start technique alone will go a long way to ensuring that every e-learning project turns out to be a successful one."
--Kevin Kruse, founder, e-LearningGuru.com

"Michael Allen has written a terrific book for courseware developers and business leaders who are interested in launching e-learning programs that will have a true impact on people performance and the business. It is a must-read for everyone who wants to take e-learning to the next level."
--Nick van Dam, global chief learning officer, Deloitte Touche Tohmatsu; founder, e-LearningforKids.org

"Michael Allen knows instructional design from the ground floor up. For four decades he's lead the field. Now he shares his hard-earned knowledge with the rest of us."
--Will Thalheimer, president and principal researcher, Work-Learning Research

"In this short volume, beginning with rapid analysis, rapid prototyping, and rapid evaluation, we find not only the details of the successive approximation process for developing superior e-learning, but also corporate and academic case studies to provide context for the design and development approaches recommended."
--Michael E. Echols, vice-president, Strategic Initiatives, Bellevue University; author, ROI on Human Capital Investment

Foreword.

ORGANIZATIONAL REALITIES.

Chapter 1: The Corporate Skeptic.

Chapter 2: Eager Beaver U.

Chapter 3: Hesitant Explorers.

Chapter 4: Grasping the Whole Challenge.

PART II. ESCAPING TRADITION.

Chapter 5: Lessons from ADDIE.

Chapter 6: Making Useful Mistakes (ASAP).

Chapter 7: Inalienable Risks.

PART III. APPLYING SUCCESSIVE APPROXIMATION.

Chapter 8: Successive Approximation Overview.

Chapter 9: Preparing for a Savvy Start.

Chapter 10: Project Kickoff.

Chapter 11: Rapid Design, Prototyping, and Evaluation.

Chapter 12: The Objectives x Treatments Matrix.

Chapter 13: Assessing Context and Constraints.

Chapter 14: Completing Design and Planning Development.

Chapter 15: Develop-Implement-Evaluate.
Michael W. Allen pioneered multimedia learning technologies, interactive instructional paradigms, and rapid-prototyping processes, bringing each forward into leading corporate enterprises. He is the chairman and CEO of Allen Interactions Inc. that builds universally acclaimed custom e-learning, provides strategic learning consulting, and trains e-learning professionals in collaboration with ASTD. With a Ph.D. in educational psychology from The Ohio State University, he is an adjunct associate professor at the University of Minnesota Medical School, a popular conference speaker, and a prolific writer.