Leading with Noble Purpose
How to Create a Tribe of True Believers
1. Auflage April 2016
256 Seiten, Hardcover
Wiley & Sons Ltd
Kurzbeschreibung
Profit doesn't drive purpose. Purpose drives profit. In Leading with Noble Purpose, global leadership consultant Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put purpose front and center. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. McLeod, whose clients include Google, Hootsuite, and Roche, asserts that organizations are unconsciously squandering their greatest asset--their people's passion. McLeod shows leaders how to:
* Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
* Reframe your approach to metrics so that they accelerate performance
* Create a tribe of True Believers who drive revenue and do honorable work
People want to make money and make a difference. Leading with Noble Purpose shows you how to do both.
Profit doesn't drive purpose. Purpose drives profit.
We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.
Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.
Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset--their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.
The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:
* Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
* Reframe your approach to metrics so that they accelerate performance
* Create a tribe of True Believers who drive revenue and do honorable work
People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.
Why I Wrote This Book
Section One: The Noble Purpose Leader
Chapter 1 Profit is Not a Purpose
Unfortunately, it's Also Wrong.
Purpose Drives Profit, Not the Other Way Around.
Chapter 2 Are You Telling a Money Story or a Meaning Story?
Money Follows Purpose
Chapter 3 How Metrics Drive Mediocrity
Measuring Artistic Impression
Chapter 4 Go Beyond the Numbers
Turning techies into story tellers
Escape Me Too Mediocrity
Dig Into the Nuances
Chapter 5 Make Your Customers Human
Bringing Patients to Life
Making Basements Meaningful
Customer Impact is the Ultimate End Game
Lead the Way When You're Not in Charge
Chapter 6 Dare To Be Different
Igniting passion in resellers
Chapter 7 Be Brutal About Air Time
The Words of the Leader Matter
Chapter 8 Create Your Purpose Framework
Beautiful Questions vs. Exhausting Questions
Give Your Customers a Seat at the Table
Chapter 9 Be For, Rather Than Against
"Kill the Competition" is Not a Rallying Cry
Chapter 10 Don't Confuse Culture with Collateral
They're Avid Students of Leadership
They Operationalize Their Values
They Give Very Personal Recognition
They Over Communicate
They're Totally Transparent.
Culture Across Ages and Stages
The GM Salute
Chapter 11 Take "Yes But" Off the Table
Resetting the Negative
Chapter 12 The Folly of Internal Customers
Learning to Love People You Don't Even Like
Stop Talking about Internal Customers, Start Talking about Winning
Connect the Dots to Actual Human Beings
Correlate Non-Performance to Customer Impact
Chapter 13 Name Your Noble Sales Purpose
A Word about We
Chapter 14 How to Keep Purpose From Being Hijacked
Tag Lines Come and Go
Beyond the Value Proposition
Customers and Employees Are Not Your Masters
Customer-Centricity Versus Customer-Impact
Commercial Versus Philanthropic
Culture Follows Purpose, Not the Reverse
Training is Not Enough
Cynics and Naysayers
Chapter 15 Why Your Backstory Matters
Say What You Need to Say
Chapter 16 Give Yourself Space to say NO
Doing the Right Thing Makes You Money. If You Go First.
Don't Punish Errors of Enthusiasm
The Pre-Decision
Chapter 17 Believe in the Dignity of Your Business
The Moment I Fell in Love with Capitalism
Chapter 18 The DNA of a Noble Purpose Leader
Have Absolute Clarity About Your NSP
Part Two: Implementation Guide for Noble Purpose Leaders
Chapter 19 Phase 1: Claim your Noble Purpose
A. Answer the three big discovery questions
B. Get Clarity on Your Customers
C. Declare your NSP
Chapter 20 Phase 2: Prove Your Noble Purpose
A. Create the Narrative
B. Personalize It
C. Accelerate It
Chapter 21 Phase 3: Launch Your Noble Purpose
A. Put Your Purpose in Front of Your Team
B. Internalize Your Purpose by Department
C. Create The Sharing System
D. Deal with Cynics and Setbacks
Chapter 22 Phase 4: Operationalize Your Noble Purpose
A. Find Your Noble Knights
B. Bring Customers to Life Throughout the Company
C. Choose your KPI's
D. Declare Your Purpose Externally
E. Make the Tough Calls
F. Make A Fuss, Routinely
Chapter 23 Phase 5: Imbed Your Noble Purpose
A. Hire and Recruit with Purpose
B. Bring Your Board on Board
C. Spotlight in Your Annual Report
Notes