Managing Intellectual Property
Innovation 01.10
Express Exec
Januar 2002
116 Seiten, Softcover
Wiley & Sons Ltd
ISBN:
978-1-84112-313-4
John Wiley & Sons
Fast track route to managing and exploiting intellectual property
Covers the key areas of managing IPR from the alternative forms
available and their means of protection to approaches for creating
revenue and leveraging value
Examples and lessons from some of the world's most successful
businesses, including BTG, IBM, Qualcomm and the Teletubbies, and
ideas from the smartest thinkers, including Kevin Rivette, Jessica
Litman, Thomas Stewart and Seth Shulman
Includes a comprehensive resources guide
Introduction to Express Exec
Introduction to Managing Intellectual Property
What Managing Intellectual Property Is
Evolution of Intellectual Property
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps for Managing Intellectual Property Successfully
Frequently Asked Questions
About the Author
Index
Introduction to Managing Intellectual Property
What Managing Intellectual Property Is
Evolution of Intellectual Property
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps for Managing Intellectual Property Successfully
Frequently Asked Questions
About the Author
Index
CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe's leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.