Preface.

About the Editors.

Contributors.

Dictionary Entries A-Z.

Index.

Professor Dale Littler of the Manchester Business School,
The University of Manchester has held a number of senior positions
at the Manchester School of Management including the Head of the
Manchester School of Management and Dean of Management. He
established the Customer Research Academy and the Centre for
Applied Management Research.

Dale Littler has been a visiting professor at major European
business and management schools and departments. He has had several
grants from the ESRC and was a principal investigator for around
eight years on the ESRC funded Programme of Information and
Communication Technologies. He has also had research grants from
the European Commission, the Chartered Institute of Management
Accountants, the Department of Trade and Industry, the Council for
Scientific Policy, the Teaching Company Secretariat and from the
private sector. He is on the editorial board of many marketing and
technology management journals and has undertaken consultancies
with a wide range of companies.

He has been a member of the Research Grants Board of the ESRC; and
is currently on the Academic Senate of the Chartered Institute of
Marketing, the Executive of the Academy of Marketing and is Chair
of the national research committee of the Academy of Marketing.

D. Littler, University of Manchester