Kurzbeschreibung

Five years ago, economist Paul Zane Pilzer outlined a newly emerging $200 billion industry he called "wellness." Today that business has grown into a $500 billion behemoth packed with entrepreneurial opportunities. The New Wellness Revolution defined "wellness" as an industry and showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging that they were all part of a new revolutionary health movement with potential for incredible profits.
Whereas the previous edition was primarily focused on large wellness companies, this new edition includes much more guidance for individual wellness entrepreneurs such as health product distributors, doctors, chiropractors, and other entrepreneurial professionals in the wellness industry. This edition also covers major new trends in wellness, including the phenomenon of "sickness industry" companies such as McDonald's and Wal-Mart, making huge investments in fresh foods and organic foods. This new edition offers fully up-to-date and reliable coverage of the state of wellness and all its lucrative possibilities.