The Portable MBA
The Portable MBA Series
5. Auflage Mai 2010
384 Seiten, Hardcover
Lehrbuch
A totally revised new edition of the bestselling guide to business school basics
The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics.
This new revised and expanded edition continues that long tradition with practical, real-world business insight from faculty members from the prestigious Darden School at the University of Virginia. With 50 percent new material, including new chapters on such topics as emerging economies, enterprise risk management, consumer behavior, managing teams, and up-to-date career advice, this is the best Portable MBA ever.
* Covers all the core topics you'd learn in business school, including finance, accounting, marketing, economics, ethics, operations management, management and leadership, and strategy.
* Every chapter is totally updated and seven new chapters have been added on vital business topics
* Includes case studies and interactive web-based examples
Whether you own your own small business or work in a major corporate office, The Portable MBA gives you the comprehensive information and rich understanding of the business world that you need.
Preface.
About the Authors.
Introduction: The MBA Degree Experience.
1 Accounting Principles.
2 The Principles of Economics.
3 Introduction to Business Ethics.
4 Marketing Management.
5 Financial Management.
6 Operations Management.
7 Managing People.
8 Supply Chain Management.
9 Strategy--Defining and Developing Competitive Advantage.
10 Financial Analysis and Firm Valuation.
11 Consumer Behavior.
12 New Product Creation.
13 Entrepreneurship.
14 Emerging Markets and Development.
15 Enterprise Risk Management.
16 Leading from the Middle.
17 Managing Teams.
18 Starting Your New Career with an MBA.
Index.
Lynn A. Isabella, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Timothy M. Laseter, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.
Peter Rodriguez, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Paul J. Simko, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.
Ian Skurnik, Associate Professor of Business Administration, Darden School of Business, University of Virginia.
