Business Economics and Managerial Decision Making
1. Auflage April 2004
594 Seiten, Softcover
Wiley & Sons Ltd
Kurzbeschreibung
Business Economics and Managerial Decision Making analyzes the growth and development of privately owned firms and the decisions made by firms operating in both private and public sector enterprises. This book is concise and avoids specialist techniques such as linear programming. Key sections are supported by case studies of real firms and the actual decisions made.
Written primarily for students taking courses in managerial economics in Britain and Europe, The Business Economics and Managerial Decision Making analyses the growth and development of privately owned firms and also the decisions made by firms operating in both private and public sector enterprises. Coverage is clear and concise, and avoids specialist techniques such as linear programming, which in a European context tend to belong in courses dealing with operations research. The book also avoids straying into areas of industrial economics, instead retaining a sharp focus on relevant issues such as the theory of the firm and the varying objectives that may be adopted in practice. Key sections are supported by case studies of real firms and actual decisions made.
Acknowledgements.
I. Corporate Governance and Business Objectives.
1. Ownership control and corporate governance.
2. Business objectives and theories of the firm.
3. Risk and uncertainty.
II Knowing the Market.
4. Consumer behaviour.
5. Demand analysis.
6. Estimation of demand functions.
III. Understanding Production and Costs.
7. Production and efficiency.
8. Costs.
IV. Pricing, Promotional and Investment Policies.
9. Pricing and market structure: theoretical considerations.
10. Pricing in practice.
11. Advertising.
12. Investment appraisal.
V. Strategic Decisions: The Growth and Development of the Firm.
13. The entrepreneur and the development of the firm.
14. The boundaries of the firm.
15. The growth of the firm.
16. Changing the boundaries of the firm: vertical integration.
17. Changing the boundaries of the firm: diversification.
18. Changing the boundaries of the firm: divestment and exit.
19. Changing the boundaries of the firm: mergers.
20. Organizational issues and structures.
21. The growth and development of the firm: Stagecoach Group Plc.
VI. Decision Making in the Regulated and Public Sectors.
22. Decision making in regulated businesses.
23. Public sector production.
24. Quasi-markets and non-market public sector.
25. Cost-benefit analysis.
Glossary.
Index.
