Market Research
Marketing 04.09
Express Exec
Dezember 2001
124 Seiten, Softcover
Wiley & Sons Ltd
Fast track route to mastering market research
Covers key market research techniques, from asking the right
questions and using statistics to analysing data and acting on the
information
Examples and lessons from benchmark companies in publishing,
consumer goods, brewing and others
Includes a glossary of key concepts and a comprehensive resources
guide
ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire
range of contemporary business practice. Each book gives you the
key concepts behind the subject and the techniques to implement the
ideas effectively, together with lessons from benchmark companies
and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it
easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to
master the latest business thinking and practice quickly.
Introduction
What Is Market Research?
The Evolution of Market Research
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Market Research Work
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Ltd and is a Fellow of the Market Research Society. He is the
author of Effective Use of Market Research and editor of the
prestigious Handbook of International Market Research Techniques.
PATRICK FORSYTH runs Touchstone Training & Consultancy which
specializes in the improvement of marketing, sales, communication
and management skills. He is the author of a number of successful
business and management books.
