Wiley-VCH


John Wiley & Sons International Business Cover Today, change happens at breakneck speed. Keeping on top of the evolving world of international issu.. Product #: 978-0-470-51029-2 Regular price: $67.20 $67.20 Auf Lager

International Business

European Edition

Czinkota, Michael / Ronkainen, Iikka / Moffett, Michael / Marinova, Svetla / Marinov, Marin

Cover

1. Auflage März 2009
632 Seiten, Softcover
Lehrbuch

ISBN: 978-0-470-51029-2
John Wiley & Sons

Today, change happens at breakneck speed. Keeping on top of the evolving world of international issues and their impact on international business can be difficult. International Business: European Edition offers insights at the forefront of global thinking throughout its comprehensive yet concise overview of all the key topics involved.

Current issues are covered thoroughly, including transparency and governance, multinational corporate issues, and the pro- and anti-globalisation movements and arguments. Controversies in international business, including the role of international institutions, such as the World Trade Organisation, the World Bank, and the International Monetary Fund are fully addressed. There is an extended discussion on areas of friction in international business, such as payment for intellectual property rights, distribution of patented medication to poor countries, and development of genetically engineered foods.

This edition had been enriched with European examples throughout as well as several new European cases. It also retains the global focus and coverage with many cases and examples covering the US, China, India, and other emerging economies such as Brazil and Russia. The examples and cases give in-depth attention to the role of culture, politics and ethics, as well as social responsibility and diversity.

International Business: European Edition will be essential reading for all students of International Business at both undergraduate and MBA level. Full supporting resources for both lecturers and students are at www.wileyeurope.com/college/czinkota

Preface


Part One: International Business Environment

Chapter 1: The Nature of International Business

Chapter 2: Theory of Trade and Investment

Chapter 3: Culture

Chapter 4: Political and Legal Environment


Part Two: International Business and Markets

Chapter 5: International Financial Markets

Chapter 6: Economic Integration

Chapter: 7 Emerging Markets


Part Three: International Business Strategy

Chapter 8: Entry and Expansion

Chapter 9: Strategic Planning, Organization, Implementation and Control


Part Four: International Business Operations

Chapter 10 Marketing, Logistics and Supply Chain Management

Chapter 11 Financial Management

Chapter 12 International Human Resource Management

Chapter 13 Corporate Governance, Accounting and Taxation


Part Five: Future

Chapter 14: Emerging Issues in International Business


Part Six: Cases
* Vietnamese Catfish
* Car Financing in China
* Turkey's Kriz
* Globalising a Small Hydraulic Firm from Eastern Europe
* Cosmetics from Poland
* General Motors and avtoVAZ of Russia
* Global Telecom Leaders Meet a Family Conglomerate
* Toyota Europe
* When Diamonds Weep
* Building a Competitive Advantage in a Mature Industry: The Case of Gorjene
* Bolivia Nationalizes the Oil and Gas Sector
* Corporate Governance at Bayerische Motoren Werke (BMW)
* Danfoss' Business Strategy in China
* Gazprom - Naftogaz Ukrainy Dispute: Business or Politics?
* Wal-Mart's German Adventure