Notes on Contributors.

Preface: Stephen Cummings, David Wilson and Robin Wensley.

1. Images of Strategy: Stephen Cummings and David Wilson.

2. Strategy as Ethos: Stephen Cummings.

3. Strategy as Organizing: Karen Legge.

4. Strategy as Intention and Anticipation: Robin Wensley.

5. Strategy as Orchestrating Knowledge: John McGee.

6. Strategy as Data + Sense Making: Bob Galliers and Sue
Newell.

7. Strategy as Creativity: Chris Bilton, Stephen Cummings and
David Wilson.

8. Strategy as Exploration and Interconnection: Duncan
Angwin.

9. Strategy as Systems Thinking: John Brocklesby and Stephen
Cummings.

10. Strategy as Process, Power and Change: Andrew Pettigrew.

11. Strategy as Marketing: Peter Doyle.

12. Strategy as Numbers: Chris Smith.

13. Strategy as Decision Making: David Wilson.

Afterword: Gibson Burrell.

Index.

"An excellent book that will have a major impact on the
strategy/organisation field/discourse. A 'must buy' for those
researching, teaching and studying in the strategy/organisation
field. A book that raises fundamental questions about and provides
highly provocative responses to the paradoxes of crafting strategy
in a highly uncertain and ambiguous world. It rips strategy free
from the contorting embrace of rational, linear thinking and
relocates it in a real world where history, politics, power and
culture are the driving forces of change." Michael Reed,
Lancaster University

"Images of Strategy breaks new ground. It takes us away
from the stale bureaucratic metaphors of strategy towards a dynamic
field that is much more useful to the real world of business.
Images of Strategy is a must read for all who call
themselves "strategic thinkers. The academic field of strategy
won't be the same." R Edward Freeman, Darden University of
Virginia

"This is one of the most refreshing books in strategy that I
have seen for a long time. It blends smoothly Porter's rigour,
Mintzberg's playfulness and Morgan's multi-perspectivism. Cummings
and Wilson have brought together a number of fascinating papers and
have done so within an eclectic yet insightful framework that
stretches from the ancient Greeks to postmodern philosophers. A
wonderfully refreshing book!" Haridimos Tsoukas,
University of Strathclyde

"Images of Strategy...puts forward a way of
looking at strategy development that seeks to acknowledge, combine
and network ideas from a variety of perspectives. Practiced in this
spirit, the approach is a refreshing, challenging, and energizing
one that can potentially stimulate significant breakthroughs in
theory and practice. Images of Strategy is a fascinating
book to read. It is targeted to managers interested in strategy.
Will it help them become better strategists? I believe so!"
William D. Guth, Academy of Management Review, July 2004

Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium.


David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles.


The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:

S. Cummings, Victoria University of Wellington; D. Wilson, Warwick Business School