John Wiley & Sons The Handbook of Communication and Corporate Social Responsibility Cover There is an abundance of literature on corporate social responsibility (CSR), but little advice rega.. Product #: 978-1-4443-3634-4 Regular price: $182.24 $182.24 Auf Lager

The Handbook of Communication and Corporate Social Responsibility

Ihlen, Øyvind / Bartlett, Jennifer / May, Steve (Herausgeber)

Handbooks in Communication and Media

Cover

1. Auflage Juni 2011
608 Seiten, Hardcover
Handbuch/Nachschlagewerk

ISBN: 978-1-4443-3634-4
John Wiley & Sons

Probekapitel

Kurzbeschreibung

There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding of CSR communication. Suitable for upper-level undergraduates, graduates, and professionals.

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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
* Addresses a gap in the existing CSR literature
* Demonstrates the relevance of effective CSR communication for the management of organizations
* The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Notes on Contributors

Acknowledgments

Part I: Introduction

Part II: Field Overviews

Part III: Corporate Social Responsibility Communication in Action

Concepts and Actions

Tools and Processes

Part IV: Commentaries and Conclusions
"Summing Up: Recommended. Research and faculty collections." (Choice, 1 March 2012)

"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well." (Communication Director, 1 December 2011)

"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." (Ethical Corporation Magazine, 1 July 2011)
Øyvind Ihlen is Associate Professor of Journalism at the University of Oslo and Professor of Communication and Management at Hedmark University College. His publications include Public Relations and Social Theory: Key Figures and Ideas (ed. with B. van Ruler & M. Fredriksson, 2009).

Jennifer Bartlett is Senior Lecturer at the School of Advertising, Marketing and Public Relations, Queensland University of Technology. She has published widely on corporate social responsibility and legitimacy.

Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill. His books include The Debate Over Corporate Social Responsibility (ed. with G. Cheney & J. Roper, 2007) and The Handbook of Communication Ethics (ed. with G. Cheney & D. Munshi, 2010).

Ø. Ihlen, Norwegian School of Management, Norway; J. Bartlett, Queensland University of Technology, Australia; S. May, University of North Carolina at Chapel Hill, USA