Food Styling
The Art of Preparing Food for the Camera
1. Auflage Mai 2010
416 Seiten, Hardcover
Wiley & Sons Ltd
ISBN:
978-0-470-08019-1
John Wiley & Sons
Food Styling is the first serious book on the subject of
food styling for specific media: editorial, advertorial, public
relations, marketing, advertising, packaging, and television and
film production. It focuses on the development of skills and the
techniques and equipment required to help chefs improve
presentations and simply better market a product.
Acknowledgments.
Introduction.
SECTION 1: THE BASICS.
Chapter 1: A General Overview of Food Styling.
Chapter 2: The MEDIUM IS THE MESSAGE.
Chapter 3: THE CAST OF CHARACTERS.
SECTION 2 :THE JOB FROM PHONE CALL TO INVOICE.
Chapter 4: GETTING THE JOB.
Chapter 5: PREPPING THE JOB.
Chapter 6: THE SHOOT.
Chapter 7: ABOUT PHOTOGRAPHY.
Chapter 8: ABOUT PROPPING.
Chapter 9: ABOUT PRODUCTION WORK.
SECTION 3: THE NUTS AND BOLTS.
Chapter 10: TOOLS OF THE TRADE.
Chapter 11: WORKING WITH THE FOOD: Some Foods Just
Misbehave.
SECTION 4: PULLING IT ALL TOGETHER.
Chapter 12: THE BUSINESS OF FOOD STYLING.
Chapter 13 :USEFUL ADDITIONAL SKILLS.
Chapter 14: TIPS FOR FOOD PROFESSIONALS WHO WANT TO FOOD STYLE
THEIR WORK.
SECTION 5: TRENDS: FOOD AND FOOD PRESENTATION.
Chapter 15 :REVIEWING THE LAST 60 YEARS.
Glossary.
Resources.
Index.
Introduction.
SECTION 1: THE BASICS.
Chapter 1: A General Overview of Food Styling.
Chapter 2: The MEDIUM IS THE MESSAGE.
Chapter 3: THE CAST OF CHARACTERS.
SECTION 2 :THE JOB FROM PHONE CALL TO INVOICE.
Chapter 4: GETTING THE JOB.
Chapter 5: PREPPING THE JOB.
Chapter 6: THE SHOOT.
Chapter 7: ABOUT PHOTOGRAPHY.
Chapter 8: ABOUT PROPPING.
Chapter 9: ABOUT PRODUCTION WORK.
SECTION 3: THE NUTS AND BOLTS.
Chapter 10: TOOLS OF THE TRADE.
Chapter 11: WORKING WITH THE FOOD: Some Foods Just
Misbehave.
SECTION 4: PULLING IT ALL TOGETHER.
Chapter 12: THE BUSINESS OF FOOD STYLING.
Chapter 13 :USEFUL ADDITIONAL SKILLS.
Chapter 14: TIPS FOR FOOD PROFESSIONALS WHO WANT TO FOOD STYLE
THEIR WORK.
SECTION 5: TRENDS: FOOD AND FOOD PRESENTATION.
Chapter 15 :REVIEWING THE LAST 60 YEARS.
Glossary.
Resources.
Index.
DELORES CUSTER has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs¯®, Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.
