Digital Design for Print and Web
An Introduction to Theory, Principles, and Techniques
1. Auflage März 2010
352 Seiten, Softcover
Wiley & Sons Ltd
Kurzbeschreibung
Digital Design for Print and Web provides digital tools to execute print and web-based design solutions. This full-color resource discusses a wide range of topic, from basic design concepts to project planning, to creating and managing graphics, to design for print and finally, design for web. With hands-on learning materials, end-of-the-chapter exercises, online full-length project assignments for both beginners and advanced students, this single source textbook offers students and professors a complete guide to theory, design, and techniques for print and web design.
The all-inclusive guide--from theory to practice--for print and Web design
Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy.
By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find:
* Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials
* Coverage of professional software including the Adobe Creative Suite
* A wide variety of inspirational images from well-known designers
* Online full-length project assignments from entry level to advanced
An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Acknowledgments.
Part One Theory and Principles.
Chapter 1 Communication Goals.
Chapter Objectives.
What Is Graphic Communication?
Information.
What Is Information?
Principles and Goals: Design for Information.
Persuasion.
What Is Persuasion?
Principles and Goals: Design for Persuasion.
Education.
What Is Education?
Principles and Goals: Design for Education.
Entertainment.
What Is Entertainment?
Principles and Goals: Design for Entertainment.
References.
Notes.
Chapter 2 Design: Definition and Devices.
Chapter Objectives.
Design as a Problem-Solving Tool.
What Is Design?
Design Devices.
Space, Format, and Structure.
References.
Chapter 3 Design: Elements and Principles.
Chapter Objectives.
The Visual Pieces.
Line.
Shape.
Texture.
Value.
Color.
Type and Typography.
Design Principles.
Evaluating and Critiquing Your Work.
References.
Chapter 4 Conceptualization and Planning.
Chapter Objectives.
Inspiration.
Seven-Step Design Process.
Identify.
Research.
Target.
Conceptualize.
Create.
Revise.
Evaluate.
Digital Design Project Types.
Possibilities.
Annual Reports and Business Reports.
Announcements, Invitations, and Postcards.
Advertising.
Books.
Brochures and Collateral.
Calendars.
Catalogs.
Direct Mail and Direct Response.
Environmental Graphics.
Internet Design.
Letterhead and Stationery (Corporate Identity).
Logos.
Newsletters.
Packaging.
POP, Signs, and Billboards.
Posters.
Publication Design.
References.
Part Two Techniques.
Chapter 5 Raster Graphics.
Chapter Objectives.
Digital Imaging and Raster Graphics.
Raster Graphics for Print and Web.
Raster Graphics Techniques.
Document Setup.
Layers and Compositing.
Selections.
Masks.
Color.
Shape Basics.
Retouching Basics.
Type in Digital Imaging Applications.
Bitmap Filters.
Layer Effects.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 6 Vector Graphics.
Chapter Objectives.
Digital Illustration and Vector Graphics.
Vector Graphics for Print and Web.
Vector Graphics Techniques.
Document Setup.
Layers and Templates.
Color.
Shapes and Paths.
Typography.
Final Output for Print.
Final Output for Web.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 7 Digital Page Layout for Print.
Chapter Objectives.
Page Layout Techniques.
Document Setup.
Using Color.
Text and Typography.
Working with Images.
Design Assignment.
Online Movie Lessons.
Bibliography.
Chapter 8 Web Site Design and Development.
Chapter Objectives.
Creating a Web Site.
The Design and Development Process.
Web Design and Development Techniques.
Web Design and Graphics Techniques.
Web Development Techniques.
Behaviors.
Uploading Files to the Internet.
Design Assignment.
Online Movie Lessons.
Bibliography.
Figure Credits.
Index.
Appendices and online movie lessons are available at www.wiley.com/go/digitaldesign.