The Corporate Culture Survival Guide
3. Auflage September 2019
256 Seiten, Hardcover
Wiley & Sons Ltd
Preis: 27,90 €
Preis inkl. MwSt, zzgl. Versand
Effective, sustainable cultural change requires evolution, not disruption
The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of 'culture' down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success--or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings, and has been updated with new coverage of globalization, technology, and managerial competencies. You'll learn how to get past subconscious bias to assess whether or not your existing culture truly serves your organization, and how to introduce change and manage the change process over time for a best-case-scenario outcome. Case studies illustrate successful change in real companies, providing models and setting the bar for dismantling dysfunctional cultures.
Corporate culture begins with the founder, and evolves--or not--over time. Is your culture working for or against your organization? How can it be optimized? This book separates the truth from the nonsense to provide real-world guidance on initiating and managing cultural change.
* Understand when to assess your culture, and how to do it objectively
* Learn how cultures evolve and change over time, for better or worse
* Discover the reality of multiculturalism amidst the rise of globalization
* Evolve your culture to more effectively serve your organization
Each of us is a part of many cultures--what you do, where you live, where you grew up, what you enjoy, how you live; in the workplace, many different people with many different cultures come together toward a common goal--will these cultures clash or synergize? The Corporate Culture Survival Guide shows you how to create an overarching corporate culture that gets everyone on the same page to drive your organization's success.
About the Authors xvii
Part 1 Defining Culture Change Leadership
Chapter 1 A New Metaphor for Culture Change Leadership 3
Chapter 2 What Do We Really Mean by "Leading," "Culture," and "Change"? 13
Part 2 Understanding and Assessing the Structure and Practice of Culture
Chapter 3 The Structure of Culture from the Outsider's Perspective 35
Chapter 4 The Practice of Culture from the Insider's Perspective 55
Chapter 5 Culture Assessment and Culture Typologies 71
Part 3 Culture Change Dynamics
Chapter 6 The Socio-dynamics of Transformational Change 95
Chapter 7 Culture Change Dynamics in a Mature Company: Alpha Power 123
Chapter 8 A Story of Planned Change and Some Unintended Cultural Consequences: Beta Corporation 147
Chapter 9 When Cultures Meet: Acquisitions, Mergers, Joint Ventures, and Other Multicultural Collaborations 161
Chapter 10 Culture Change Leadership Summary 183
Appendix Tools for Culture Change Planning 191
PETER A. SCHEIN is the co-founder and COO of OCLI.org in Menlo Park, CA. He provides counsel to senior management on organizational development challenges facing private and public sector entities worldwide.