LinkedIn For Dummies
6. Auflage Mai 2021
384 Seiten, Softcover
Wiley & Sons Ltd
Brand yourself like a pro on LinkedIn
LinkedIn multiplies what you know by the power of who you know to deliver the number one social platform for business professionals and new job seekers. LinkedIn For Dummies shows LinkedIn newcomers the best ways to discover new opportunities, enhance their personal brand, network with other professionals, and give an exponential boost to their career. Consider this book a passport to help you connect more successfully with many of LinkedIn's 660+ million members in over 200 countries, as well as an expert guide to the platform's tools and features and the proven tactics that get you noticed.
In this friendly, all-access introduction to the LinkedIn scene, entrepreneurship guru Joel Elad clues you in on the essentials. Get the latest insight on how to create an attractive profile that will make employers give you a second glance as well as techniques for making useful connections across the globe. In no time at all you'll also be right at home with the profile user interface and getting busy with adding content, searching for career opportunities, and, if you're looking to hire for your company, recruiting top candidates.
* Build your personal brand and market it
* Sell yourself by highlighting skills, awards, and endorsements
* Get connected with LinkedIn groups
* Manage and make introductions via InMail
Relationships matter: LinkedIn For Dummies gives you the online social skills to turn six degrees of separation into the colleagues, mentors, and friends who will transform your career--and your life.
Part 1: Understanding LinkedIn Basics 5
Chapter 1: Looking into LinkedIn 7
Chapter 2: Signing Up and Creating Your Account 27
Chapter 3: Completing Your Profile 43
Part 2: Finding Others and Getting Connected 67
Chapter 4: Discovering and Building Your Network 69
Chapter 5: Growing Your Network 83
Chapter 6: Managing Messages and InMail 107
Chapter 7: Interacting with and Endorsing Your Network 127
Part 3: Growing and Managing Your Network 145
Chapter 8: Understanding Your News Feed 147
Chapter 9: Exploring the Power of Recommendations 161
Chapter 10: Accessing LinkedIn with a Mobile Device 179
Chapter 11: Configuring Settings Like a Pro 191
Chapter 12: Using LinkedIn with Your Internet Activities 211
Part 4: Finding Employees, Jobs, and Companies 223
Chapter 13: Finding Employees 225
Chapter 14: Finding a Job 241
Chapter 15: Following Companies 255
Part 5: Using LinkedIn for Everyday Business 267
Chapter 16: Getting Connected with Groups 269
Chapter 17: Implementing Sales and Marketing Techniques 289
Chapter 18: Using LinkedIn Ads 305
Chapter 19: Discovering Creative Uses of LinkedIn 321
Part 6: The Part of Tens 335
Chapter 20: Ten LinkedIn Do's and Don'ts 337
Chapter 21: Ten LinkedIn Resources 347
Index 353
