John Wiley & Sons Contemporary Strategy Analysis, Enhanced eText Cover The updated new edition of the market-leading strategic analysis textbook, addressing the emerging c.. Product #: 978-1-119-81521-1 Regular price: $42.90 $42.90 Auf Lager

Contemporary Strategy Analysis, Enhanced eText

Grant, Robert M.

Cover

11. Auflage Dezember 2021
544 Seiten, eText
Wiley & Sons Ltd

ISBN: 978-1-119-81521-1
John Wiley & Sons

Jetzt kaufen

Preis: 45,90 €

Preis inkl. MwSt, zzgl. Versand

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment

In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.

Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics -- such as the corporate social responsibility movement and environmental, social, and governance innovation -- presented alongside fully integrated business models and up-to-date examples of business model innovation.

Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Author Biography xiii

Preface to the Eleventh Edition xv

Matching Cases to Chapters xvi

PART I INTRODUCTION 1

1 The Concept of Strategy 3

PART II THE TOOLS OF STRATEGY ANALYSIS 29

2 Goals, Values, and Performance 31

3 Industry Analysis: The Fundamentals 56

4 Further Topics in Industry and Competitive Analysis 78

5 Analyzing Resources and Capabilities 99

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 121

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 141

7 The Sources and Dimensions of Competitive Advantage 143

8 Industry Evolution and Strategic Change 175

9 Technology-Based Industries and the Management of Innovation 203

PART IV CORPORATE STRATEGY 233

10 Vertical Integration and the Scope of the Firm 235

11 Global Strategy and the Multinational Corporation 253

12 Diversification Strategy 280

13 Implementing Corporate Strategy: Managing the Multibusiness Firm 297

Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 319

14 Current Trends in Strategic Management 328

CASES TO CONTEMPORARY STRATEGY ANALYSIS 339

Glossary G-1

Index I-1
Robert M. Grant is Emeritus Professor at Bocconi University in Milan and previously taught strategy at Georgetown University, City University, UCLA, California Polytechnic, and University of British Columbia. He has worked on strategy issues both with large international companies and small start-ups.

R. M. Grant, Bocconi University, Milan; Georgetown University; City University; UCLA; California Polytechnic; University of British C