John Wiley & Sons Contemporary Strategy Analysis Cover The updated new edition of the market-leading strategic analysis textbook, addressing the emerging c.. Product #: 978-1-119-81523-5 Regular price: $65.33 $65.33 Auf Lager

Contemporary Strategy Analysis

Grant, Robert M.


11. Auflage November 2021
544 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-81523-5
John Wiley & Sons

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The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment

In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.

Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics -- such as the corporate social responsibility movement and environmental, social, and governance innovation -- presented alongside fully integrated business models and up-to-date examples of business model innovation.

Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Author Biography xiii

Preface to the Eleventh Edition xv

Matching Cases to Chapters xvi

Part I Introduction 1

1 The Concept of Strategy 3

Part II The Tools Of Strategy Analysis 27

2 Goals, Values, and Performance 29

3 Industry Analysis: The Fundamentals 54

4 Further Topics in Industry and Competitive Analysis 76

5 Analyzing Resources and Capabilities 97

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 119

Part III Business Strategy And The Quest For Competitive Advantage 139

7 The Sources and Dimensions of Competitive Advantage 141

8 Industry Evolution and Strategic Change 173

9 Technology-Based Industries and the Management of Innovation 201

Part IV Corporate Strategy 231

10 Vertical Integration and the Scope of the Firm 233

11 Global Strategy and the Multinational Corporation 251

12 Diversification Strategy 278

13 Implementing Corporate Strategy: Managing the Multibusiness Firm 295

Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 317

14 Current Trends in Strategic Management 326

Cases To Accompany Contemporary Strategy Analysis, Eleventh Edition

Glossary G-1

Index I-1
Robert M. Grant is Emeritus Professor at Bocconi University in Milan and previously taught strategy at Georgetown University, City University, UCLA, California Polytechnic, and University of British Columbia. He has worked on strategy issues both with large international companies and small start-ups.

R. M. Grant, Bocconi University, Milan; Georgetown University; City University; UCLA; California Polytechnic; University of British C