Make It in America
How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets

1. Auflage Januar 2023
272 Seiten, Hardcover
Wiley & Sons Ltd
A valuable handbook for entering, launching, and growing business in the United States
The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.
Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.
Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.
An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
Chapter 1: Welcome to America
Case Study: MediaCom (Colombia)
Endnotes
Chapter 2: Why the United States?
Case Study: Rokt (Australia)
Endnotes
Chapter 3: Land of Dreams
Case Study: Immigrant Dreamers
1) Jordi Muñoz (Mexico)
2) Pierre Gervois (France)
3) Pooja Mahajan (India)
Endnotes
Chapter 4: Plan for Success
Spotlight: White Claw (Canada)
Case Study: Too Good to Go (Denmark)
Endnotes
Chapter 5: Timing Is Everything
Case Study: Menck USA (Germany)
Endnotes
Chapter 6: Where to Play
Case Study: Renson (Belgium)
Endnotes
Chapter 7: Make It Legal
Case Study: Pillow Partners (Scotland)
Endnotes
Chapter 8: Financing U.S. Expansion
Case Study: Alpina Foods (Colombia)
Endnotes
Chapter 9 - Understanding Americans
Case Study: Tesco (U.K.)
Endnotes
Chapter 10: Building Teams and Navigating Visas
Spotlight: Eataly (Italy)
Case Study: Petplan (U.K.)
Endnotes
Chapter 11: Establishing Market Presence
Spotlight: MediaMint (India)
Case Study: Hyundai (South Korea)
Endnotes
Appendixes
A: U.S. Readiness Checklist: International Companies
B: U.S. Readiness Checklist: Startups
C: Legal Checklist
Glossary
About the Author
Index