John Wiley & Sons Make It in America Cover A valuable handbook for entering, launching, and growing business in the United States The U.S. is .. Product #: 978-1-119-88514-6 Regular price: $26.07 $26.07 Auf Lager

Make It in America

How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets

Sawyer, Matthew Lee

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1. Auflage Dezember 2022
272 Seiten, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-88514-6
John Wiley & Sons

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A valuable handbook for entering, launching, and growing business in the United States

The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.

Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.

Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.

An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.

Introduction

Chapter 1: Welcome to America

Case Study: MediaCom (Colombia)

Endnotes

Chapter 2: Why the United States?

Case Study: Rokt (Australia)

Endnotes

Chapter 3: Land of Dreams

Case Study: Immigrant Dreamers

1) Jordi Muñoz (Mexico)

2) Pierre Gervois (France)

3) Pooja Mahajan (India)

Endnotes

Chapter 4: Plan for Success

Spotlight: White Claw (Canada)

Case Study: Too Good to Go (Denmark)

Endnotes

Chapter 5: Timing Is Everything

Case Study: Menck USA (Germany)

Endnotes

Chapter 6: Where to Play

Case Study: Renson (Belgium)

Endnotes

Chapter 7: Make It Legal

Case Study: Pillow Partners (Scotland)

Endnotes

Chapter 8: Financing U.S. Expansion

Case Study: Alpina Foods (Colombia)

Endnotes

Chapter 9 - Understanding Americans

Case Study: Tesco (U.K.)

Endnotes

Chapter 10: Building Teams and Navigating Visas

Spotlight: Eataly (Italy)

Case Study: Petplan (U.K.)

Endnotes

Chapter 11: Establishing Market Presence

Spotlight: MediaMint (India)

Case Study: Hyundai (South Korea)

Endnotes

Appendixes

A: U.S. Readiness Checklist: International Companies

B: U.S. Readiness Checklist: Startups

C: Legal Checklist

Glossary

About the Author

Index
MATTHEW LEE SAWYER is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.