John Wiley & Sons Fundraising For Dummies Cover Follow the mission and the money, even when it takes you online Fundraising For Dummies is your gui.. Product #: 978-1-119-91275-0 Regular price: $26.07 $26.07 Auf Lager

Fundraising For Dummies

Browning, Beverly A.


4. Auflage Dezember 2022
384 Seiten, Softcover
Wiley & Sons Ltd

ISBN: 978-1-119-91275-0
John Wiley & Sons

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Follow the mission and the money, even when it takes you online

Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You'll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising.
* Learn what's involved in the role of a nonprofit fundraiser
* Discover sources of funding for your organization--and learn how to secure that funding
* Use the latest online fundraising tools and social media techniques to reach out to audiences
* Make fundraising easy with examples and templates for donor letters and beyond

Fundraisers (including board members, volunteers, and staff members) in any nonprofit organization will love this easy-to-follow advice on getting creative about donations.

Introduction 1

Part 1: Getting Started with Fundraising 5

Chapter 1: Fundraising Continuously During Economic Fluctuations 7

Chapter 2: Embracing Fundraising with a Passion 21

Chapter 3: All About Attitude: Fundraising Issues and Ethics 33

Chapter 4: Winning with Words: Your Case Statement 45

Chapter 5: Organizing Your Cheerleaders: Board Members and Volunteers 63

Chapter 6: Creating a Fundraising Plan 81

Part 2: Identifying Potential Donors and Rallying for Their Support 99

Chapter 7: Mining for Donors 101

Chapter 8: Meeting Your Donor with Grace and Grit 115

Chapter 9: Cultivating Major Givers 127

Chapter 10: Making the Major Gift Ask 139

Chapter 11: Writing Winning Grant Proposals to Reach Your Fundraising Goal 155

Part 3: Sharing the Organization's Story and Building Its Brand 175

Chapter 12: Connecting for Potential Donor Awareness: Sharing Your Story 177

Chapter 13: Projecting Your Organization's Image in the Media 191

Chapter 14: Social Media Networking to Build Potential Donor Awareness 205

Chapter 15: Perfecting Electronic Communications 217

Chapter 16: Ramping Up Your Website 229

Chapter 17: Spotlighting Your Brand Online 241

Part 4: Engaging Donors with the Right Campaigns 253

Chapter 18: Organizing, Implementing, and Celebrating Your Annual Fund 255

Chapter 19: Planning a Successful Special Event 271

Chapter 20: Asking for the Big Bucks: The Capital Campaign 283

Chapter 21: Securing the Big Three: Major Gifts, Planned Gifts, and Challenge Grants 297

Chapter 22: Tapping into Corporate Givers 317

Chapter 23: Building and Growing an Endowment 327

Part 5: The Part of Tens 335

Chapter 24: Ten Fundraising Resources for New Nonprofit Organizations 337

Chapter 25: Ten Snippets of Powerful Fundraising Communications 347

Index 353
Dr. Beverly A. Browning, MPA, DBA, is the author of 47 grant-related publications, including seven editions of Grant Writing For Dummies. She holds degrees in organizational development, public administration, and busi­ness administration. Dr. Bev is a grant writing course developer and online facilitator for