John Wiley & Sons WhatsApp Cover In the 2010s, as messaging apps replaced SMS to become the main communication technologies for milli.. Product #: 978-1-5095-5053-1 Regular price: $18.60 $18.60 Auf Lager

WhatsApp

From a one-to-one Messaging App to a Global Communication Platform

Johns, Amelia / Matamoros-Fernández, Ariadna / Baulch, Emma

DMS - Digital Media and Society

Cover

1. Auflage Dezember 2023
220 Seiten, Softcover
Sachbuch

ISBN: 978-1-5095-5053-1
John Wiley & Sons

Kurzbeschreibung

In the 2010s, as messaging apps replaced SMS to become the main communication technologies for millions of people around the world, WhatsApp rose above its rivals to become a global communication platform.
In this book, Amelia Johns, Ariadna Matamoros-Fernandez and Emma Baulch provide a comprehensive account of WhatsApp's global growth. They begin with its emergence from a messaging app to its purchase by Meta in 2014, which, they argue, transformed WhatsApp from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the current status of WhatsApp in relation to rivals, the trajectory of Meta's industrial development, and how global digital economies and social media landscapes are evolving with the rise of 'Superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions, how they pose new opportunities and challenges for platform regulation, civic participation and democracy, and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.
Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications, as well as anyone interested in the emergence and growth of WhatsApp.

Jetzt kaufen

Preis: 19,90 €

ca.-Preis

Preis inkl. MwSt, zzgl. Versand

Weitere Versionen

Hardcover

In the 2010s, as messaging apps replaced SMS to become the main communication technologies for millions of people around the world, WhatsApp rose above its rivals to become a global communication platform.
In this book, Amelia Johns, Ariadna Matamoros-Fernandez and Emma Baulch provide a comprehensive account of WhatsApp's global growth. They begin with its emergence from a messaging app to its purchase by Meta in 2014, which, they argue, transformed WhatsApp from a simple, 'gimmickless' app into a global communication platform. Understanding this development can shed light on the current status of WhatsApp in relation to rivals, the trajectory of Meta's industrial development, and how global digital economies and social media landscapes are evolving with the rise of 'Superapps'. This book explores how WhatsApp's unique characteristics mediate new kinds of social and commercial transactions, how they pose new opportunities and challenges for platform regulation, civic participation and democracy, and how they give rise to new kinds of digital literacy as WhatsApp becomes integrated into everyday digital cultures across the globe.
Accessibly written, this book is an essential resource for students and scholars of digital media, cultural studies, and media and communications, as well as anyone interested in the emergence and growth of WhatsApp.

Acknowledgements


Introduction

Chapter One: Why WhatsApp Matters

Chapter Two: Platform Biography

Chapter Three: Everyday Uses of WhatsApp

Chapter Four: WhatsApp Publics: Activism, News, Disorder

Chapter Five: WhatsApp Business Model

Chapter Six: WhatsApp Futures


Notes

References

Index
Amelia Johns is Senior Lecturer in Digital and Social Media at the University of Technology Sydney.
Ariadna Matamoros-Fernández is senior lecturer in Digital Media at Queensland University of Technology.
Emma Baulch is Associate Professor in the School of Arts and Social Sciences at Monash University Malaysia.