Competitive Intelligence

Fast track route to mastering the art of competitor intelligence

Covers the fundamentals of competitor intelligence, from securing
CEO buy-in and making sure the right people are in place to
creating an internal intelligence system and setting up a war room

Examples and lessons from some of the world's most intelligent
businesses, including Motorola and Apple, and ideas from the
smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld

Includes a glossary of key concepts and a comprehensive resources
guide

ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire
range of contemporary business practice. Each book gives you the
key concepts behind the subject and the techniques to implement the
ideas effectively, together with lessons from benchmark companies
and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it
easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to
master the latest business thinking and practice quickly.