Competitive Intelligence
Strategy 03.09
Express Exec
December 2001
116 Pages, Softcover
Wiley & Sons Ltd
Fast track route to mastering the art of competitor intelligence
Covers the fundamentals of competitor intelligence, from securing
CEO buy-in and making sure the right people are in place to
creating an internal intelligence system and setting up a war room
Examples and lessons from some of the world's most intelligent
businesses, including Motorola and Apple, and ideas from the
smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld
Includes a glossary of key concepts and a comprehensive resources
guide
ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire
range of contemporary business practice. Each book gives you the
key concepts behind the subject and the techniques to implement the
ideas effectively, together with lessons from benchmark companies
and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it
easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to
master the latest business thinking and practice quickly.
Introduction
What is Competitive Intelligence?
The Evolution of Intelligence
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making It Work
Frequently Asked Questions (FAQs)
Index
