Visual Culture
3. Edition December 2018
360 Pages, Softcover
General Reading
Short Description
This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes.
While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis.
The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading.
Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.
This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes.
While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis.
The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading.
Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.
Preface to the Third Edition
Introduction
Part I: Theory
1 Iconology
2 Form
3 Art History
4 Ideology
5 Semiotics
6 Hermeneutics
Part II: Media
7 Fine Art
8 Photography
9 Film
10 Television
11 New Media
Conclusion
Glossary
Notes
Bibliography
Index
John R. Stilgoe, Harvard University
'Summoning Vasari, Arnold, Baxandall, Berger and a dozen other masters of visual culture, the authors equip the text with idioms, definitions and a code of manners with which to appraise, to judge, to put in order and to relish the vast range of what we all see.'
Fred Inglis, University of Warwick
Joaquim Negreiros is a former lecturer and post-doctoral researcher at ESCS, ISCTE and other Portuguese higher education institutions, and now teaches at CSM, Lisbon.
