John Wiley & Sons Becoming an Artwork Cover Modern history is a history of aesthetizations - and every aesthetization raises a claim of protecti.. Product #: 978-1-5095-5197-2 Regular price: $12.06 $12.06 In Stock

Becoming an Artwork

Groys, Boris

Theory Redux

Cover

1. Edition October 2022
140 Pages, Softcover
General Reading

ISBN: 978-1-5095-5197-2
John Wiley & Sons

Short Description

Modern history is a history of aesthetizations - and every aesthetization raises a claim of protection. We aestheticize and want to protect almost everything, including Earth, oceans, the atmosphere, rare animal species and exotic plants. Humans are no exception. They also present themselves as objects of contemplation that deserve admiration and care. For some time, artists and intellectuals struggled for the sovereign right to present themselves to society in their own way - to become self-created works of art. Today everybody has not only a right but also an obligation to practice self-design. We are responsible for the way we present ourselves to others - and we cannot get rid of this aesthetic responsibility.

However, we are not able to produce our own bodies. Before we begin to practice self-design, we find ourselves already designed by the gaze of others. That is why the practice of self-design mostly takes a critical and confrontational turn. We want to bring others to see us in the way we want to be seen - not only during our earthly life but also after our death. This is a complicated struggle, and the aim of this book is to describe and analyze it.

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Modern history is a history of aesthetizations - and every aesthetization raises a claim of protection. We aestheticize and want to protect almost everything, including Earth, oceans, the atmosphere, rare animal species and exotic plants. Humans are no exception. They also present themselves as objects of contemplation that deserve admiration and care. For some time, artists and intellectuals struggled for the sovereign right to present themselves to society in their own way - to become self-created works of art. Today everybody has not only a right but also an obligation to practice self-design. We are responsible for the way we present ourselves to others - and we cannot get rid of this aesthetic responsibility.

However, we are not able to produce our own bodies. Before we begin to practice self-design, we find ourselves already designed by the gaze of others. That is why the practice of self-design mostly takes a critical and confrontational turn. We want to bring others to see us in the way we want to be seen - not only during our earthly life but also after our death. This is a complicated struggle, and the aim of this book is to describe and analyze it.

"Boris Groys's Becoming an Artwork is distinguished by its originality, intelligence, economy, and vividness. Anyone can understand his arguments, which is why he has become the key art theorist of our time."
Matthew Jesse Jackson, The University of Chicago
Boris Groys is Global Distinguished Professor in the Faculty of Arts and Science at New York University.