Here's the Pitch
How to Pitch Your Business to Anyone, Get Funded, and Win Clients
1. Edition March 2012
224 Pages, Hardcover
Wiley & Sons Ltd
Advice for every pitch situation a modern day entrepreneur will encounter
Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts.
Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book:
* Demonstrates proven, effective pitch techniques
* Offers step-by-step advice for preparing your pitch
* Helps you develop a confident, winning mind-set
* Examines a range of pitch scenarios entrepreneurs frequently encounter
Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
Introduction Life's a Pitch xi
PART I The Mechanics of Pitching 1
Chapter 1 The Power Dynamics of the Pitch 3
Chapter 2 Stand and Deliver 17
Chapter 3 Engage and Inspire 27
Chapter 4 The Power of Stories 37
Chapter 5 Handling Questions 47
PART II Forms of Pitch 59
Chapter 6 Attention-Grabbing Pitches 61
Chapter 7 The e-Pitch 73
Chapter 8 Pitch Materials: The Executive Summary and Pitch Deck 91
PART III Specific Audiences 105
Chapter 9 The Sales Pitch 107
Chapter 10 The Investor Pitch 119
Chapter 11 Crowdfunding: Pitching to the People 139
Chapter 12 Pitching the Media 153
PART IV Preparation 161
Chapter 13 Develop a Winning Mind-Set 163
Chapter 14 Prepare to Win 175
Bibliography 189
Index 191
