The Sale
The Number One Strategy to Build Trust and Create Success
Jon Gordon

1. Edition June 2022
176 Pages, Hardcover
Wiley & Sons Ltd
The #1 strategy to build trust and create success
In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.
The authors tell the story of Matt Williams, a sales representative for Turnbow Technologies, an aviation technology company founded by his grandfather. Matt encounters many obstacles both personally and professionally, and ultimately finds himself in a struggling marriage, an unfulfilling job, in a desperate search for answers, and at the crossroads of a major decision that will determine his future. Matt meets an unlikely mentor, who may just have the answers Matt seeks, as he faces the biggest decision and test of his life. The Sale follows Matt as he learns:
* Why his pursuit of financial success at the expense of his family and the people he loves is counterproductive
* The power of integrity, trust, and consistency
* Powerful ways to create fulfilment and real success that endures
Perfect for managers, sales professionals, and teams that are seeking durable, reliable, and powerful strategies for success at work, The Sale also belongs on the bookshelves of anyone looking for insightful ways to achieve their goals and realize their greatest potential.
Introduction
Chapter 1 Matt's Crazy Life
Chapter 2 The Company of the Century
Chapter 3 The Future of Turnbow Technologies
Chapter 4 Stress at Home, Work, and Life
Chapter 5 Mandatory Vacation
Chapter 6 A Chance Meeting
Chapter 7 The Trip
Chapter 8 The Big News
Chapter 9 The Four Laws
Chapter 10 Law #1: Integrity Builds Trust
Chapter 11 Growth
Chapter 12 Law #2: Integrity Allows for Long-Term Success
Chapter 13 Law #3: Integrity = Your Best Self
Chapter 14 Law #4: Integrity Frees You to Live
Chapter 15 Thrive Airlines
Chapter 16 The Sale
Chapter17 The Decision
Chapter 18 The Vote
Chapter 19 The New CEO
Chapter 20 The First Speech
Epilogue
The Four Laws of Integrity
Resources for The Sale
About the Author
Other Books by Jon Gordon
Other Books by Alex Demczak