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John Wiley & Sons Sales Management Cover Fast track route to mastering all aspects of sales management Covers the key areas of sales managem.. Product #: 978-1-84112-193-2 Regular price: $12.99 $12.99 In Stock

Sales Management

Marketing 04.10

Forsyth, Patrick

Express Exec

Cover

December 2001
118 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-1-84112-193-2
John Wiley & Sons

Further versions

PDF

Fast track route to mastering all aspects of sales management

Covers the key areas of sales management, from techniques for
managing sales people at a distance to sales planning, and from
assembling a top-flight team to staying market focussed

Examples and lessons from benchmark companies in hotel management,
financial services and pharmaceuticals

Includes a glossary of key concepts and a comprehensive resources
guide

ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire
range of contemporary business practice. Each book gives you the
key concepts behind the subject and the techniques to implement the
ideas effectively, together with lessons from benchmark companies
and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it
easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to
master the latest business thinking and practice quickly.

Introduction to Express Exec

Introduction

What Is Sales Management?

The Evolution of Sales Management

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps to Making Sales Management Work

Frequently Asked Questions (FAQs)

Acknowledgements

Index
PATRICK FORSYTH runs Touchstone Training & Consultancy which
specializes in the improvement of marketing, sales, communication
and management skills. He is the author of a number of successful
business and management books