John Wiley & Sons Digital Operating Model Cover Build your company's next-generation growth strategy by using emerging technologies to disrupt your .. Product #: 978-1-119-82683-5 Regular price: $26.07 $26.07 In Stock

Digital Operating Model

The Future of Business

Sinha, Rajesh


1. Edition August 2022
240 Pages, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-82683-5
John Wiley & Sons

Further versions


Build your company's next-generation growth strategy by using emerging technologies to disrupt your field and energize your business

In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies--all without having to spend massive amounts of money in the process.

The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find:
* Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growth
* Methods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers' customers, which also leads to exponential business growth
* Real-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the process

Digital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.

Preface xi

Acknowledgments xv

Part I The Impossible Is Possible 1

Chapter 1 Your Mantra for Success 3

Chapter 2 DOM in Motion 17

Chapter 3 The New Normal 33

Chapter 4 DOM in Motion/Small-to-Midsize Company Food Service Management: Whitsons Culinary Group61

Part II Become the Disruptor 73

Chapter 5 Building Your Digital Road Map 75

Chapter 6 Unleashing the Power of Your Business Platform 95

Chapter 7 DOM in Motion/Mid- to Large-Size Company Insurance: Crum & Forster 115

Part III Don't Get Disrupted 121

Chapter 8 Crisis Creates Opportunity 123

Chapter 9 Outsmarting the Competition 139

Chapter 10 DOM in Motion: Business Platform Success 151

Part IV The Future Is Here 161

Chapter 11 Maintain Your Forward Momentum 163

Chapter 12 The Decades Ahead 181

Epilogue 195

Endnotes 199

Appendix/ Rajesh Sinha: A Digital Entrepreneur's Journey 205

About the Website 211

Index 213
"As companies increasingly adopt digital-first business strategies, Digital Operating Model becomes a must read for business leaders who want to harness the power to disrupt their markets and avoid being disrupted. An insightful, practical guide to achieving digital maturity and reaping the promise of competitive advantage and exponential growth."

--IAN WORDEN, MBA, MHI, Chief Product Officer, Sandata

"Not only does Rajesh Sinha provide expert advice, but he also provides firsthand accounts where these mantras are already generating exponential growth for modern businesses. The lessons learned transcend industry and are valuable to any entrepreneur."

--AARON PRICE, CEO, TechUnited: NJ; Founder, Propelify

"The Digital Operating Model offers an excellent in-depth account of how some of today's industry leaders are harnessing the power of digital to accelerate business growth. Having worked with countless clients worldwide, Rajesh Sinha shares invaluable lessons he's learned along with his knowledge and experience in a way that makes transformation plausible, possible, and successful no matter the company or industry."

--YURI AGUIAR, author of Digital (R)evolution: Strategies to Accelerate Business Transformation, and Chief Enterprise Data Officer, WPP
RAJESH SINHA is an entrepreneur, philanthropist, and founder and chairman of Fulcrum Group, a leading business platform and digital engineering services company that offers technology consulting to companies globally. Under Sinha's guidance, the company has transformed 100 million lives with the power of digital platforms and engineering. A recognized authority on digital transformation, he is a recipient of the Great Indian Entrepreneur Award, CEO Tech United Award, and has been a finalist for EY Entrepreneur of the Year.

Everyone deserves digital tech to better their lives. All proceeds from this book will be donated to the Fulcrum Foundation, a nonprofit dedicated to "no one should be left behind on this planet."

For more on the author, visit