Global Strategy and the Organization
1. Edition September 2007
224 Pages, Softcover
Wiley & Sons Ltd
The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question.
The book focuses on the four tasks that are essential for any company to emerge and stay as a global leader in its industry:
* Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
* Convert global presence into global competitive advantage
* Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise
* Strive to reinvent the rules of the global game
Preface
* The Challenge of Globalization
* Developing A Global Expansion Strategy
* Analysis of Wal-Mart's Global Expansion
* Building Global Competitive Advantage
* Cultivating A Global Mindset
* Leveraging Knowledge Across the Global Network
* Creating and Managing Global Business Teams
* Transforming the Global Game
* Globalization in the Digital Age
Notes
Bibliography
Name and Subject Index
Company Index
The Authors
Vijay Govindarajan (VG) is the Earl C. Daum 1924 Professor of International Business and the Director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business at Dartmouth College. For two consecutive years, the Wall Street Journal ranked Tuck as the number one business School
