The Selling Fox
A Field Guide for Dynamic Sales Performance
1. Edition May 2002
XVIII, 222 Pages, Hardcover
Handbook/Reference Book
ISBN:
978-0-471-06180-9
John Wiley & Sons
Short Description
This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Packed with cases, tactics, and no-nonsense guidelines, the book offers strategies that will help readers outthink, outmaneuver, outclass, and outsell the competition.
A follow-up to the author's highly successful Power Base Selling.
* Ideal for any kind of salesperson.
List of Figures and Tables.
Introduction.
Chapter 1. Closing Techniques.
Chapter 2. Closing Dynamics.
Chapter 3. Blocking and Trapping.
Chapter 4. Selling at the Edge.
Chapter 5. Calling High.
Chpter 6. The King of Sales Strategy.
Chapter 7. De-Installing a Competitor.
Chapter 8. Qualifying Opportunities.
Chapter 9. Are You a Selling Fox?
Chapter 10. Building Your Personal Business Development System.
Appendix: Portrait of a Selling Fox.
Index.
About the Author.
Introduction.
Chapter 1. Closing Techniques.
Chapter 2. Closing Dynamics.
Chapter 3. Blocking and Trapping.
Chapter 4. Selling at the Edge.
Chapter 5. Calling High.
Chpter 6. The King of Sales Strategy.
Chapter 7. De-Installing a Competitor.
Chapter 8. Qualifying Opportunities.
Chapter 9. Are You a Selling Fox?
Chapter 10. Building Your Personal Business Development System.
Appendix: Portrait of a Selling Fox.
Index.
About the Author.
JIM HOLDEN is the founder and CEO of Holden International, a globally recognized leader in sales and marketing effectiveness since 1979. His company pioneered the treatment of customer value, competition, and politics in selling with the Power Base Selling program. He is the author of Power Base Selling: Secrets of an Ivy League Street Fighter and World Class Selling: The Crossroads of Customer, Sales, Marketing, and Technology, both available from Wiley. For more information, please visit www.holdenintl.com
