John Wiley & Sons All Money Is Not Created Equal Cover Finance your company's growth without losing your stake in it Too often, thanks to multiple rounds .. Product #: 978-1-119-88780-5 Regular price: $25.14 $25.14 In Stock

All Money Is Not Created Equal

How Entrepreneurs Can Crack the Code to Getting the Right Funding for Their Startup

Spreng, David

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1. Edition July 2023
240 Pages, Hardcover
Wiley & Sons Ltd

ISBN: 978-1-119-88780-5
John Wiley & Sons

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Finance your company's growth without losing your stake in it

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options--including debt financing--can help to maintain, or even grow, a founder's stake.

In All Money Is Not Created Equal: The Entrepreneur's Guide to Finding the Right Funding for Your Business, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process. The book draws on the author's decades of experience as a venture capitalist, venture debt lender, and CEO of a publicly traded company in Silicon Valley, as well as interviews with entrepreneurs, board members, investors, and bankers.

Readers will also find:
* A well-rounded and insightful perspective on the financing process informed by industry veterans
* An informal and accessible exploration of a complex topic that remains critical to the success of entrepreneurs and founders
* Discussions of alternatives to equity financing, including debt financing, in the growth phase of startups

An essential handbook for startup founders, entrepreneurs, and managers, All Money Is Not Created Equal also deserves a place in the hands of company board members, venture capitalists, investors, and investment bankers interested in the company financing process.

Foreword ix

Acknowledgments xi

Introduction xiii

Part One: Setting the Stage 1

Chapter 1: A Tale of Two Companies 3

Chapter 2: All About Growth: My Journey from Venture Capital to Venture Debt 17

Part Two: Startups: Understanding the Arena 29

Chapter 3: The Stages of a Startup 31

Chapter 4: Geography Matters - to a Point 45

Chapter 5: The Startup Ecosystem 53

Part Three: Getting the Money 65

Chapter 6: Your First Outside Investors 67

Chapter 7: What Kind of Money Is Right for Your Business? 75

Chapter 8: The Ins and Outs of Venture Capital 85

Chapter 9: Debt Is Not a Four-Letter Word 91

Chapter 10: What a Deal with Debt Looks Like 97

Chapter 11: Making the Most of Debt 109

Chapter 12: Options for Exits 119

Part Four: Making the Best Use of Your Money 129

Chapter 13: Bullshitters, Liars, and Jerks 131

Chapter 14: Bullshitters, Liars, and Jerks, Part 2: What You Need to Be on Guard For 137

Chapter 15: Your Team: Getting the Right People in the Right Jobs 143

Chapter 16: Founder versus CEO 151

Chapter 17: Getting the Most from Your Board 157

Chapter 18: The Moral Contract 165

Part Five: Going Forward 171

Chapter 19: Runway's Story of Going Public 173

Chapter 20: Conclusion 183

Appendix 189

Index 211
DAVID SPRENG is a veteran investor based in Silicon Valley with 30 years' experience as a venture capitalist and growth debt lender. As a VC, he was involved in the formation and development of approximately 50 tech companies resulting in 18 initial public offerings and 14 trade-sales. He is the founder and CEO of Runway Growth Capital.