Start at the End
How Companies Can Grow Bigger and Faster by Reversing Their Business Plan
1. Edition December 2012
240 Pages, Hardcover
Wiley & Sons Ltd
Re-focus your business plan and achieve the success your business deserves
Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps.
* Shows how to develop a realistic business and financial model based on market data
* Explains how to identify and pursue new opportunities, raise capital, and build growth strategies
Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Chapter 1 The End of Your Business 1
Chapter 2 Confirming the Opportunity 15
Chapter 3 Goals and Milestones 27
Chapter 4 Achieving Your Financial Metric Goals 37
Chapter 5 Achieving Your Business Asset Goals 47
Chapter 6 Systematizing Your Business 57
Chapter 7 How to Out-Market Your Market 73
Chapter 8 Securing and Locking Up Your Customers 89
Chapter 9 Developing Your HR Plan 117
Chapter 10 Documenting Your Strategic Plan 133
Chapter 11 How to Progress Even Faster 145
Chapter 12 Becoming a Better Leader 167
Chapter 13 Multiplier Tactics 187
Conclusion 205
Acknowledgments 209
About the Author 213
Index 215