Digital Marketing For Dummies
2. Edition September 2020
368 Pages, Softcover
Practical Approach Book
Get digital with your brand today!
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process!
* Learn targeted digital strategies for increasing brand awareness
* Determine the best-fit online markets for your unique brand
* Access downloadable tools to put ideas into action
* Meet your business goals with proven digital tactics
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Part 1: Getting Started with Digital Marketing 5
Chapter 1: Understanding the Customer Journey 7
Chapter 2: Choosing the Right Marketing Campaign 27
Chapter 3: Crafting Winning Offers 39
Part 2: Using Content to Generate Fans, Followers, and Customers 61
Chapter 4: Pursuing Content Marketing Perfection 63
Chapter 5: Blogging for Business 87
Chapter 6: Taking Stock of 65 Blog Post Ideas 107
Part 3: Generating Website Traffic 135
Chapter 7: Building High-Converting Landing Pages 137
Chapter 8: Capturing Traffic with Search Marketing 155
Chapter 9: Leveraging the Social Web 181
Chapter 10: Tapping into Paid Traffic 213
Chapter 11: Following Up with Email Marketing 237
Part 4: Measuring, Analyzing, and Optimizing Campaigns 263
Chapter 12: Crunching Numbers: Running a Data-Driven Business 265
Chapter 13: Optimizing Your Campaigns for Maximum ROI 287
Part 5: The Part of Tens 301
Chapter 14: The Ten Most Common Digital Marketing Mistakes 303
Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume 309
Chapter 16: Ten Essential Tools for Digital Marketing Success 321
Index 337
