John Wiley & Sons Pricing the Priceless Cover An exciting exploration of the new frontier of finance, to value the planet and protect what has too.. Product #: 978-1-119-91380-1 Regular price: $26.07 $26.07 In Stock

Pricing the Priceless

The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets

DiPerna, Paula


1. Edition June 2023
272 Pages, Hardcover
General Reading

ISBN: 978-1-119-91380-1
John Wiley & Sons

Further versions


An exciting exploration of the new frontier of finance, to value the planet and protect what has too long been treated as free and taken for granted--the natural assets we need and love most

In Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets, renowned environmental strategist, speaker, world traveler and author Paula DiPerna brings a unique voice and optic to de-mystify and unveil today's most fascinating financial disruption--pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations--controversial and paradoxical, but essential. In the book, you'll travel from rainforests to Wall Street, Board Rooms to the Vatican, coral reefs to mangroves to China's carbon markets. Timely, adventurous, eclectic, and accessible, Pricing the Priceless brings alive the critical financial transformation that will determine future planetary health and social stability.

With power, clarity and real-world experience, the author also examines:
* Fascinating new financial inventions and experiments--insurance, bonds, markets, investment funds--all aimed at pricing what is precious and vital to human well-being
* How the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and return
* How climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutions
* How once-radical ideas about measuring economic progress are now re-imagining the very purpose of capitalism
* Why finance needs critical re-invention to remain credible in the face of increasing public skepticism of business-as-usual economic practice

A can't-miss read for thought leaders, business executives, investors, activists, and entrepreneurs, Pricing the Priceless is a landmark that will shape the world and future, bridging the tangible and intangible to answer a critical question of rising economic and social inspiration: What is money for?

Preface vii

1 Michelangelo's Finger: The Pope and the Atmosphere 1

2 Marooned: The Island of Wrong Things Measured 15

3 One of a Kind: The Gamble of Rarity and Price 31

4 Art in a Box: Pricelessness Saves Detroit 39

5 Mangroves and Money: All of Nature Is an Economic Machine 55

6 The Cosmic Penthouse: Carbon Pricing, Carbon Markets 69

7 Dare to Surmount: China Joins the Marathon 103

8 Wall Street to the Rescue? Nauru May Answer 121

9 Never Another Drop: The Flow of Water Markets 151

10 Wildlife and Wonderment: The Rhino Bond 177

11 Premiums to the Coral: Coral Reef Insurance 189

12 Forests as Infrastructure: The Forest Resilience Bond 197

13 Off Limits: The Value of Do Not Touch 213

14 Infinite Value: Return to Rome 241

References 247

Acknowledgments 253

Index 255
"A great overview of impact accountability and measurement and why they are key in meeting our environmental and social challenges." - Sir Ronald Cohen, author, IMPACT

"Pricing the Priceless provides clarity that our measurement, accounting, and capital markets company valuation processes as currently designed are failing humanity in the longer-term. The book provides deep insights into Intangible Capital and specifically the natural capital and eco-system services provided by the planet that are not effectively measured and reported on today. Only by recognizing restorative investments in planetary services that are not properly valued, can leaders ensure financial capital and sustainable capitalism serves humanity. Pricing the Priceless opens the mind to this required new intangible capital measurement system." - Mark Van Clieaf, Managing Director, FutureZero and co-author Net Zero Business Models: Winning in the Global Net Zero Economy

"Pricing the Priceless advances the global conversation about creating a sustainable economy that operates within the limits of the biosphere. Paula DiPerna explores the global economy's dependence on having a free ride on our planet's priceless assets - air, water, natural and mineral resources - a dependence that may render the earth uninhabitable. The book provides hopeful examples of how to leverage the power of capitalism to create an economic system that properly values the earth's resources to reverse humanity's potentially fatal disassociation from its precious planetary home." - John Montgomery, co-author, Net Zero Business Models: Winning in the Global Net Zero Economy, and author, Great from the Start: How Conscious Corporations Attract Success
PAULA DIPERNA is a pioneer and leader at the forefront of finance and climate policy, from the Oval Office to Antarctica, coral reefs to carbon markets. She served as President of CCX International, the world's first expansive emissions trading system to address global warming; President of the Joyce Foundation; and writer for underwater hero, Jacques-Yves Cousteau. Currently, she is Special Advisor to CDP, the world's only integrated environmental disclosure system. DiPerna is a frequent media commentator and public speaker.