Good Luck
Creating the Conditions for Success in Life and Business
1. Edition October 2004
160 Pages, Hardcover
Wiley & Sons Ltd
Short Description
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your way-it's up to you to create the conditions that bring good luck. Universally applicable and uniquely inspirational, it is the touching, compelling story of two old men who meet by chance in Central Park, 50 years after they last saw each other as children. Although starting from the same point all those years ago, one man achieved great success in life-while the other sadly did not. The secret to the former's success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of both the classic The Little Prince and the bestselling The Alchemist. In a surprise ending, the story comes full circle, offering the reader inspiration, instruction, and an engaging tale.
The authors created the book after informally studying the key factors that bring good luck to prosperous people, considering a wide range of examples from Madame Curie and Alexander Graham Bell to Bill Gates and Tiger Woods. Rather than compile an exhaustive study of individuals and their traits, they created an entertaining parable revealing 10 rules of creating good luck.
Launched as a bestseller in Spain (February 2004), Good Luck is scheduled for publication in 18 languages.
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your way--it's up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes--two leading marketing consultants--this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max's success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.
Part Two: The Legend of the Magic Clover.
Part Three: Finding Good Luck Again.
Part Four: Some People Who Agree with Us.
Part Five: Decalogue, Moral of the Story, and New Origins of Good Luck.
Acknowledgments.
The Authors.
Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.
