Agricultural Communications
Changes and Challenges
1. Edition March 2003
148 Pages, Softcover
Wiley & Sons Ltd
"Its clear, easy-to-understand and inclusion of tips and
information for students seeking a career in Ag communications
makes Agricultural Communication: Changes and Challenges a
good choice for those seeking a textbook introduction to the
field."
--Tracy Irani, University of Florida in Journalism &
Mass Communication Educator, Winter 2001
"This book encourages readers to ask some straightforward
questions about the direction of agricultural communication
programs."
--Robin Shepard, University of Wisconsin, Madison in
Journal of Applied Communications, Volume 84, No.4, 2000
Although written primarily for agricultural communications and
journalism students, these quotes point out that this practical
applied text will satisfy both students and the academic community.
Now in its second printing, this popular book fills a void in
teaching materials for agricultural communications. Through
presentation of historical information, the book provides readers
with a snapshot of agricultural communications at the beginning of
the 21st century, including the impact of the "information age" on
agricultural communications. In addition, the textbook offers
unique elements presented specifically to spur discussion on where
agricultural communications has been and where it's
headed.
Now available in paperback at a reduced cost, the text includes
"hands-on" observations from agricultural communications
professionals. Their insightful perspectives are scattered
throughout the textbook. In addition, discussion issues and
questions about agricultural communications appear throughout the
book, engaging the reader in pertinent issues of this
discipline.
Acknowledgments.
Chapter 1 Agricultural Communications Across the Ages.
Chapter 2 The New Age of Agriculture.
Chapter 3 The Age of Choice.
Chapter 4 The Age of Discovery: Research in Agricultural
Communications.
Chapter 5 Nexus of Ideas.
Appendix.
References.
Index
Ohio State University. As an agricultural communicator, she has
worked for a daily newspaper, for a public relations firm and in
Cooperative Extension. Dr. Boone is coordinator of the Agricultural
Journalism Program at Kansas State University in Manhattan, where
her major responsibilities include teaching and research.
Terry Meisenbach is the director of Communication and
Information Access at USDA-CSREES/CTDE in Washington, D.C. His
professional experience includes 18 years as an agricultural
communications professor and publications coordinator at the
University of Nebraska-Lincoln, where he is completing a doctorate
in vocational and adult education, with emphasis on distance
learning and minority audiences.
Mark Tucker holds a doctorate in rural sociology from
Ohio State University. He has worked in agricultural communications
and agricultural journalism teaching programs at Texas Tech
University and the University of Missouri-Columbia and has served
as an agricultural publications editor for Ohio State University
Extension. Dr. Tucker is an assistant professor of agricultural
communications at Ohio State University.