Cultural Diversity and Global Media
The Mediation of Difference

1. Edition February 2010
232 Pages, Hardcover
Wiley & Sons Ltd
Cultural Diversity and Global Media explores the
relationship between the media and multiculturalism.
* Summarises and critically discusses current approaches to
multiculturalism and the media from a global perspecive
* Explores both the theoretical debates and empirical findings on
multiculturalism and the media
* Assumes the new perspective of mediation of cultural diversity,
which critically combines elements of previous theories in order to
gain a better understanding of the relationship between the media
and cultural diversity
* Explores media 'moments' of production,
representation and consumption, while incorporating arguments on
their shifting roles and boundaries
* Examines separately the role of the internet, which is linked
to many changes in patterns of media production, representation and
to increased possibilities for diasporic and transnational
communication
* Contains pedagogical features that enable readers to understand
and critically engage with the material, and draws upon and reviews
an extensive bibliography, providing a useful reference tool.
1.1. The Crises of Multiculturalism
1.2. The Mediation of Cultural Diversity
1.3. The Structure of the Book
2. Theorizing the Nation
2.1. Theories of the Nation
2.2. A Word on Globalization
2.3. Conclusions
3. Varieties of Multiculturalism
3.1. A Typology of European Multiculturalism
3.2. Multiculturalism in Immigration Countries: US and
Canada
3.3. Constitutively Different: India and Nigeria
3.4. Conclusions
4. Theories of Multiculturalism
4.1. Multicultural Dilemmas
4.2. Essentialism or Fluidity?
4.3. Universalism or Particularism?
4.4. Recognition or Redistribution?
4.5. Conclusions
5. Media Theories and Cultural Diversity
5.1. Socio-Psychological Approaches to Media
5.2. Medium Theory
5.3. Political-Economic Theories of the Media
5.4. Socio-Cultural Approaches to the Media
5.5. Mediation: The Difference Media Make
5.6. Conclusions
6. Media Production and Diversity
6.1. Media Production and Mediation
6.2. Media Corporations
6.3. Media Organizations and Media Logics
6.4. Media Workers
6.5. Conclusions
7. Minority and Diasporic Media: Controversies and
Contributions
7.1. Why Study Minority Media?
7.2. Issues of Terminology
7.3. Theorizing the Role(s) of Diasporic Media
7.4. Diasporic Media: a Typology
7.5. The Politics of Diasporic Media
7.6. Conclusions
8. Theories of Representation
8.1. The Work of Representation
8.2. Stereotyping: the Cognitive Aspects of Representation
8.3. Framing and Discourse: a First Link to Ideology
8.4. Semiosis, Discourse, and Representation: an Historical
Analysis
8.5. The Performative Force of Representation
8.6. Conclusions: Representation and Mediation
9. Regimes of Representation
9.1. The Multiplicity of Representations
9.2. The Racist Regime of Representation
9.3. The Domesticated Regime of Representation
9.4. The Regime of Commodification
9.5. Conclusions
10. Self-Representations of Cultural Diversity
10.1. Representational Dilemmas
10.2. The Essentialist Regime of Representation
10.3. The Alternative Regime of Representation
10.4. Conclusions
11. Audiences and Cultural Diversity
11.1. What Do People Do with the Media?
11.2. Audience Reception of Mediated Cultural Diversity
11.3. Ethno-Cultural Groups as Audiences
11.4. Media Consumption and Identity
11.5. Right to Reply: How Can Audiences Respond?
11.6. Conclusions
12. Cultural Diversity Online
12.1. The Difference the Internet Makes
12.2. Network Society and Cultural Diversity
12.3. Mediation of Cultural Diversity Internet Style
12.4. Conclusions
Bibliography
Index
In Cultural Diversity and Global Media we learn that understanding the mediation of cultural diversity requires a comparative, global outlook. This is an invaluable contribution to the study of cultural diversity and media, providing both the tools and background necessary to study media representations of cultural diversity critically. It will help students and faculty alike to understand how discourse and media engage cultural diversity within increasingly complex global contexts. Kent Ono, University of Illinois at Urbana-Champaign