John Wiley & Sons Introduction to Two-Dimensional Design Cover Introduction to Two-Dimensional Design: Understanding Form and Function An interdisciplinary approa.. Product #: 978-0-470-16375-7 Regular price: $50.37 $50.37 In Stock

Introduction to Two-Dimensional Design

Understanding Form and Function

Bowers, John

Cover

2. Edition July 2008
160 Pages, Softcover
Wiley & Sons Ltd

ISBN: 978-0-470-16375-7
John Wiley & Sons

Introduction to Two-Dimensional Design: Understanding Form and Function

An interdisciplinary approach to two-dimensional design--now revised and updated

Introduction to Two-Dimensional Design, Second Edition gives readers a revised and updated edition of the comprehensive foundation text. Using more than 175 illustrations, this thoughtfully designed guide explores the timeless principles, contemporary issues, processes and methodologies, and historical touchstones involved in creating and disseminating two-dimensional visual messages. The book also investigates where fine art and design interconnect, featuring examples from experimental interactive media, installation, and public art.


This Second Edition features updated content throughout the book, including new case studies analyzing both individual and collaborative bodies of work. Timelines, interviews with established and emerging designers and fine artists, and constant visual examples provide a clear context for the discussion. Approaching design as a holistic, culture-shaping activity, Introduction to Two-Dimensional Design, Second Edition offers a rich and inspirational learning experience.

Introduction.

Chapter 1: Thinking Broadly.

Chapter 2: Sending and Receiving Messages.

Chapter 3: Applying Theories and Methodologies.

Chapter 4: Exploring Visual Components.

Chapter 5: Composing Visually.

Chapter 6: Shaping Color.

Chapter 7: Looking Closer.

Timeline.

Movements.

Terms.

Study Questions.

Interviews.

Endnotes.

Bibliography.

Index.

Image Credits.
John Bowers is a visiting artist in the Visual Communication program at the School of the Art Institute of Chicago. He has taught and consulted across the country and lectured extensively on design issues. His work has been published and exhibited nationally.