Business Planning
Enterprise 02.09
Express Exec
January 2002
128 Pages, Softcover
Wiley & Sons Ltd
ISBN:
978-1-84112-315-8
John Wiley & Sons
Fast track route to rock-solid business plans
Covers key areas of business planning from understanding why a
plan is necessary and what issues it should address to compiling
the plan and using it to direct the business and ensure goals are
met.
Includes the low-down on key planning aids such as swot
analysis, the Boston and Ansoff matrices, and practical examples
and advice drawn from banks and accounting firms as well as
business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive
resources guide
Introduction to Express Exec
Introduction
What is Business Planning?
The Evolution of Business Planning
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Successful Business Planning
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Introduction
What is Business Planning?
The Evolution of Business Planning
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Successful Business Planning
Frequently Asked Questions (FAQs)
Acknowledgements
Index
PATRICK FORSYTH runs Touchstone Training Consultancy, an independent firm specializing in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.
