Reframing Business
When the Map Changes the Landscape
1. Edition May 2001
XVI, 336 Pages, Hardcover
Handbook/Reference Book
Short Description
Recognized by his peers as one of the leading management thinkers of his time, Richard Normann offers a new approach to strategy: an original way to think about organizations and create a different future. He shows that if organizations are prepared to rethink the way they do business, they can occupy the competitive high ground of the future.
In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action.
* Provides new business models.
* Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".
"...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)
"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)
"...well worth reading..." (Long Range Planning)
