Creative Product Design
A Practical Guide to Requirements Capture Management
1. Edition November 2000
XVIII, 218 Pages, Hardcover
Wiley & Sons Ltd
Short Description
The success or failure of a new product on the market can, in a large percentage of cases, be down to the extent of "requirements capture" research involved in the initial stage of market research and development. Indeed, the vastly expensive stage of R&D for a new product can be rendered useless if the initial customer and stake holder requirements for the product are not satisfactorily assessed. This book provides a practical guide to effective requirements capture for successful product development.
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
What is the problem?
Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.
So, what can you do to avoid product failure?
Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines:
* Customer, user and market requirements
* Design requirements
* Technical requirements
The requirements capture model constitutes three phases:
* Information gathering
* Information transformation
* Requirements generation
In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
Introduction.
REQUIREMENTS CAPTURE.
New Product Development.
Requirements: Ideas, Research and Strategy.
Requirements: Market Research Tools and Techniques.
CAPTURING AND MANAGING REQUIREMENTS CAPTURE IN PRACTICE.
Introduction to the Case Studies.
Colossus Case Study.
Vantage Case Study.
Bandage Case Study.
Construct Case Study.
GUIDELINES TO REQUIREMENTS CAPTURE.
Requirements Capture Process.
Integrating Requirements Capture with Product Development.
References.
Index.
Dr. Rachel Cooper is Professor of Design Management and Associate Head of Research in the School of Art and Design at the University of Salford. She is Chair of the European Design Academy and edits the international journal, The Design Journal. She has published several books and papers in design management, new product development and conducted major research programes in this field.
