The Complete Guide to Fundraising Management
Wiley Nonprofit Law, Finance, and Management Series
2. Edition June 2008
384 Pages, Additional Downloadable Content
Wiley & Sons Ltd
The comprehensive and practical guide to successful
fundraising-revised and updated
The Complete Guide to Fundraising Management, Second
Edition provides a user-friendly road map for fundraising success
in a highly competitive philanthropic environment. A practical
how-to book tailored specifically to the needs of professional and
volunteer fundraisers, it moves beyond theory to address the
day-to-day problems faced in these organizations, and offers sound
advice and proven solutions. The book and accompanying CD-ROM
include all the tools, tips, and techniques you need to make your
nonprofit stronger and find the resources you need. Inside you will
find:
* The five principles of fundraising
* Resource development strategies
* Information management techniques
* Tips on prospect identification and market research
* Guidelines for running major gift programs
* Sections on fundraising by mail, by telephone, and through
special events
* Capital and endowment campaign key success factors
No matter what your fundraising goal is-whether you need a
detailed tour of the entire fundraising process or just a little
help here and there--The Complete Guide to Fundraising
Management, Second Edition is for you.
Preface.
Chapter 1. Five Major Fundraising Principles.
Chapter 2. Your Organization and the Not-for-Profit World.
Chapter 3. Managing the Resource Development Function.
Chapter 4. The Case for Support and Fundraising Materials.
Chapter 5. Managing Information.
Chapter 6. Prospect Identification, Research, and
Segmentation.
Chapter 7. Nurturing Relationships.
Chapter 8. Major Gift Programs.
Chapter 9. Direct and Select Mail Fundraising.
Chapter 10. Telephone Soliitations.
Chapter 11. Special Event Fundraisers.
Chapter 12. Grantsmanship.
Chapter 13. Planned giving.
Chapter 14. Capital and Endowment Campaigns.
Chapter 15. Human Resources.
Chapter 16. Evaluation.
About the CD-ROM.
Index.
developmental professional." (CharityChannel.com, May 2003)
