Taking Ideas to Market
Innovation 01.08
Express Exec
January 2002
118 Pages, Softcover
Wiley & Sons Ltd
ISBN:
978-1-84112-314-1
John Wiley & Sons
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts
and selecting the best opportunities to managing a new product
launch and ensuring effective delivery
Examples and lessons from some of the world's most successful
businesses, including ABB, eBay, 3M and Zara, and ideas from the
smartest thinkers, including Edward de Bono, John Kao, Robert
Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Introduction to Express Exec
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index
Introduction
What is Ideas to Market?
The Evolution of Ideas to Market
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps Taking Ideas to Market
Frequently Asked Questions (FAQs)
Acknowledgements
Index
TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.
