The Fundraising Feasibility Study
It's Not About the Money (AFP Fund Development Series)
The AFP/Wiley Fund Development Series
1. Edition April 2007
312 Pages, Hardcover
Wiley & Sons Ltd
Short Description
Before embarking on a capital campaign, a nonprofit organization must go through many steps to ensure its readiness to meet a specific financial goal within a specific period of time. The Fundraising Feasibility Study: It's Not About the Money provides nonprofit professionals and the consultants who serve them with a practical tool to determine their organization's fundraising potential, test the reality of their project's contributed income requirements, and make plans within the context of rational financial goals.
The Fundraising Feasibility Study
It's Not About the Money
"This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study. . . . It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign."
-John Bloom, Director-Advisory Services
RSF Innovations in Social Finance
"At last, a book that tells all about a pre-campaign development planning study (aka feasibility study). From the role of the organization and its board to the role of the consultant and development staff, this book documents how readiness is the path to success . . . . If you've always wondered how conclusions are drawn, findings explained, and recommendations developed, read this book. It's all here."
-James M. Greenfield, ACFRE, FHP,
author, Fund Raising: Evaluating and Managing the Fund Development Process and Fundraising Fundamentals and editor, The Nonprofit Handbook: Fund Raising, Third Edition
"The Fundraising Feasibility Study provides fundamental information on one of the most important, if little understood, elements of successful fundraising. Written by a cadre of the most experienced and knowledgeable professionals in the field, it offers insights and useful information that will be valuable to practitioners and scholars alike."
-James P. Gelatt, PHD,
Professor, Graduate School of Management & Technology
University of Maryland University College
About the Authors.
Preface.
Chapter 1 Stepping Up to the Challenge--Philanthropic Program Effectiveness (Martin L. Novom, CFRE).
Chapter 2 Looking in the Mirror--What Is a Precampaign Planning Study?(Elliot S. Oshry, CFRE).
Chapter 3 Standing at the Threshold--It Takes More Than a Feasibility Study to Get Ready for a Capital Campaign (Betty Ann Copley Harris, FAHP).
Chapter 4 Development Assessment--Ready! Aim! Fire! (Anne Peyton, CFRE, CFP).
Chapter 5 Ensuring Successful Outcomes--Assignment of the Tasks (Linda Lysakowski, ACFRE).
Chapter 6 Listening to the People--Selection of Interviewees (J.A. Tony Myers, CFRE ).
Chapter 7 Coming from Donors--Conduct of the Interviews (Betty Ann Copley Harris, FAHP ).
Chapter 8 Telling Our Story--Use of the Case for Giving (William L. Carlton, ACFRE ).
Chapter 9 Sifting and Sorting--Compiling of the Data (S. Sanae Tokumura, APR, ACFRE).
Chapter 10 Tell Me What I Say--Findings, Conclusions, and Recommendations (Eugene Scanlan, CFRE, PhD).
Chapter 11 What Strengthens Our Institution--Integrating Results (Linda Lysakowski, ACFRE ).
Chapter 12 Seeking Help--The Benefits and Burdens of Working with a Consultant (Simone P. Joyaux, ACFRE).
Chapter 13 Taking It Home--Applying What You Learned (Martin L. Novom, CFRE).
Appendices.
Appendix A Planning Study Action Plan.
Appendix B Letter Requesting Names of Interviewees.
Appendix C Potential Participants Form.
Appendix D Planning Study Interview Schedule.
Appendix E Letter Requesting an Interview.
Appendix F Telephone Script.
Appendix G Letter Confirming Interview Appointment.
Appendix H Planning Study Appointment Schedule.
Appendix I Appointment and Personal Data Form.
Appendix J Interviewer Questionnaire.
Appendix K Letter Thanking Participant(s).
Appendix L Mountain View Waldorf School Feasibility Study Report.
Appendix M Jersey University of Pennsylvania Planning Study Report.
Appendix N AFP Code of Ethical Principles and Standards of Professional Practice.
Appendix O AFP Donor Bill of Rights.
Bibliography.
Index.
