Ice Cream and Frozen Deserts

A total guide to manufacturing, retail, and entrepreneurial success
in one of today's most lucrative food industries.

Here is your one-stop guide to one of the fastest growing
sectors of the food industry, where opportunities abound for
manufacturers, retailers, and entrepreneurs. Ice Cream and Frozen
Desserts is the only complete handbook on the commercial production
and marketing of ice cream and frozen desserts for manufacturing
and retail operations. It serves up a feast of how-to information,
from writing business plans to purchasing equipment, from selecting
a location to marketing your product--it even includes 500
delectable recipes using either the continuous or batch method of
production.

Ice Cream and Frozen Desserts tells you what you need to know
to:

* Select the kind of frozen dessert business that's right for
you.

* Plan, finance, start, and operate a manufacturing or retail
frozendessert business.

* Purchase, install, and use ice cream making and serving
equipment.

* Determine which production method is right for
you--continuous or batch.

* Market and merchandise your frozen confections.

* Manage employees, keep accurate financial records, and maintain
sanitary conditions.

* Create dozens of delectable types and flavors of frozen
desserts.