Revenue Management for the Hospitality Industry
1. Edition November 2010
528 Pages, Softcover
Wiley & Sons Ltd
Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.
Chapter 2: Strategic Pricing
Chapter 3: Value
Chapter 4: Differential Pricing
Chapter 5: The Revenue Manager's Role
Chapter 6: Forecasting Demand
Chapter 7: Inventory and Price Management
Chapter 8: Distribution Channel Management
Chapter 9: Evaluation of Revenue Management Efforts in
Lodging
Chapter 10: Revenue Management for Food and Beverage
Services
Chapter 11: Evaluation of Revenue Management Efforts in Food and
Beverage Services
Chapter 12: Specialized Applications of Revenue Management
Chapter 13: Building Better Business
Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.
