Health Communication in the 21st Century

2. Edition December 2012
358 Pages, Softcover
Wiley & Sons Ltd
Short Description
Now in an updated second edition, this much-admired primer for students offers an accessible and reliable introduction to health communication. Integrating the latest thinking and covering a host of fresh topics, this fully revised text features new and enhanced material on risk and crisis communication, health issues of global significance, spirituality and health, disparities in health provision, and political issues in health communication. For this edition, the authors have added substantially to the content while maintaining their student-centered approach with new case studies neatly summarizing fundamental points, a full glossary, and chapter summaries with discussion questions.
This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform.
* Fully revised second edition of this popular and authoritative text
* Includes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communication
* New case studies, examples, and updated glossary keep the work relevant and student-friendly
* Provides effective strategies for healthcare organizations and individuals in communicating with patients
* Updated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright
1. Overview of Communication and Health
Part II: Interpersonal Perspectives
2. Provider-Patient Communication
3. Caregiving and Communication
Part III: Social, Cultural, and Organizational Contexts
4. Social Support and Health
5. Culture and Diversity Issues in Healthcare
6. Communication and Healthcare Organizations
Part IV: Influences of Technologies and Media
7. New Technologies and Health Communication
8. Mass Communication and Health
Part V: Risk, Campaigns, Communities, and Teams
9. Risk and Crisis Communication
10. Health Campaigns and Community Health Initiatives
11. Interdisciplinary Healthcare Teams
Part VI: Contexts, Challenges, and Choices
12. Political Issues And Health Communication
13. Epilogue: Looking Toward the Future of Health Communication Research
Index
Lisa Sparks is Foster and Mary McGaw Endowed Professor in Behavioral Sciences at Chapman University, USA, and Full Faculty Member of the NCI-designated Chao Family Comprehensive Cancer Center at the University of California, Irvine.
H. Dan O'Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma, USA.